The Number of Breweries May Be Up, But Beer Consumption Is Still Down

Breweries more than doubled between 2007 and 2012, despite the trend away from beer. The answer: craft beer.

National Journal
Matt Vasilogambros
Add to Briefcase
Matt Vasilogambros
July 7, 2014, 6:17 a.m.

It may not seem like it after a booze-filled Fourth of Ju­ly week­end, but Amer­ic­ans are drink­ing less and less beer now.

This isn’t ac­tu­ally a new trend. Gal­lup data show that beer pref­er­ence has stead­ily de­clined in re­cent years. As of 2013, just 36 per­cent of Amer­ic­ans say they prefer beer, in line with the 35 per­cent of Amer­ic­ans who say they prefer wine. That’s a 20-point swing in 20 years.

New num­bers from Beer Mar­keter’s In­sights show that the trend is con­tinu­ing, as U.S. beer con­sump­tion de­clined from 28.3 gal­lons per drink­ing-age per­son in 2012 to 27.6 gal­lons in 2013. From 2002 to 2012, the study notes, beer con­sump­tion de­clined 8.6 per­cent, while wine con­sump­tion in­creased by 15.2 per­cent and spir­it con­sump­tion rose by 20.9 per­cent.

What’s in­ter­est­ing, though, is that there are more brew­er­ies in the U.S. — up from 398 in 2007 to 869 in 2012 — ac­cord­ing to new U.S. Census Bur­eau data. And those brew­er­ies are em­ploy­ing more people than ever be­fore, with the work­force jump­ing 17.2 per­cent in five years to 23,456 em­ploy­ees.

So, how is it that the num­ber of brew­er­ies is go­ing up in the U.S., but beer con­sump­tion is go­ing down? The an­swer is craft beer.

The largest in­crease in the num­ber of brew­er­ies in the United States over the five-year peri­od is with those that have few­er than 20 em­ploy­ees (the size of most craft brew­er­ies) — ac­count­ing for 295 brew­er­ies in 2007 and 705 in 2012.

As The Wall Street Journ­al re­por­ted:

Craft beer has man­aged to stand out, pos­sibly be­cause of its fo­cus on styles and fla­vors”¦. Samuel Adams Bo­ston La­ger in­creased its volume of beer sold by 2% in 2012, reach­ing nearly 15 mil­lion cases.

While ship­ments of beer went up from $21.2 bil­lion in 2007 to $28.3 bil­lion in 2012, that sort of in­crease doesn’t ne­ces­sar­ily trans­late to more con­sump­tion. Rather, it’s likely be­cause of the high­er price of craft beer.

So, while you may opt for the pinot over the pils­ner, it’s hard to avoid see­ing the new craft beers that seem to pop up every week.

What We're Following See More »
JUST IN CASE…
White House Adds Five New SCOTUS Candidates
3 hours ago
THE DETAILS

President Trump added five new names to his Supreme Court short list on Friday, should a need arise to appoint a new justice. The list now numbers 25 individuals. They are: 7th Circuit Appeals Judge Amy Coney Barrett, Georgia Supreme Court Justice Britt C. Grant, District of Columbia Circuit Appeals Court Judge Brett M. Kavanaugh, 11th Circuit Appeals Judge Kevin C. Newsom, and Oklahoma Supreme Court Justice Patrick Wyrick.

SAVE THOSE PERTAINING TO EXEC BRANCH
Sessions: DOJ Will No Longer Issue Guidance Documents
4 hours ago
WHY WE CARE

"Attorney General Jeff Sessions announced Friday the Justice Department will revamp its policy for issuing guidance documents. Speaking at the Federalist Society’s annual conference in Washington Friday, Sessions said the Justice Department will no longer issue guidance that 'purports to impose new obligations on any party outside the executive branch.' He said DOJ will review and repeal any documents that could violate this policy." Sessions said: “Too often, rather than going through the long, slow, regulatory process provided in statute, agencies make new rules through guidance documents—by simply sending a letter. This cuts off the public from the regulatory process by skipping the required public hearings and comment periods—and it is simply not what these documents are for. Guidance documents should be used to explain existing law—not to change it.”

Source:
STARTS LEGAL FUND FOR WH STAFF
Trump to Begin Covering His Own Legal Bills
5 hours ago
THE DETAILS
DISCUSSED THE MATTER FOR A NEW BOOK
Steele Says Follow the Money
6 hours ago
STAFF PICKS

"Christopher Steele, the former British intelligence officer who wrote the explosive dossier alleging ties between Donald Trump and Russia," says in a new book by The Guardian's Luke Harding that "Trump's land and hotel deals with Russians needed to be examined. ... Steele did not go into further detail, Harding said, but seemed to be referring to a 2008 home sale to the Russian oligarch Dmitry Rybolovlev. Richard Dearlove, who headed the UK foreign-intelligence unit MI6 between 1999 and 2004, said in April that Trump borrowed money from Russia for his business during the 2008 financial crisis."

Source:
BRITISH PUBLICIST CONNECTED TO TRUMP TOWER MEETING
Goldstone Ready to Meet with Mueller’s Team
7 hours ago
THE LATEST

"The British publicist who helped set up the fateful meeting between Donald Trump Jr. and a group of Russians at Trump Tower in June 2016 is ready to meet with Special Prosecutor Robert Mueller's office, according to several people familiar with the matter. Rob Goldstone has been living in Bangkok, Thailand, but has been communicating with Mueller's office through his lawyer, said a source close to Goldstone."

Source:
×
×

Welcome to National Journal!

You are currently accessing National Journal from IP access. Please login to access this feature. If you have any questions, please contact your Dedicated Advisor.

Login