Scott Puts $350K Behind Spanish-Language World Cup Ad

Nelson’s campaign is lagging in Hispanic outreach.

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Zach C. Cohen and Nia Prater
June 14, 2018, 10:30 a.m.

Gov. Rick Scott’s (R) campaign “is spending up to $350,000 on this Spanish-language” TV ad to air during the World Cup. “The translation: ‘The world is excited. For a few days, time stands still. Each of us with our team, our jersey and our flag. In Florida, we celebrate because we come from different parts. And this great state is now our home. Here we are united in our love for this great sport.’ Scott: ‘I’m Rick Scott. It’s time to enjoy. May the best win!’” (Politico)

Sen. Bill Nelson’s (D) “lackluster outreach to one of the fastest-growing voting blocs [Hispanics] in the nation’s largest swing state is causing alarm. The depth of Nelson’s troubles — and Scott’s advantage — came into sharp focus last month in four focus groups conducted in Central Florida’s influential Puerto Rican community, where few knew who Nelson was, despite his three Senate terms and holding elected Florida office for 41 years.”

Nelson campaign manager Marley Wilkes: “We have and will continue to work closely with the Florida Democratic Party to engage and mobilize the Hispanic community — talking about critical issues Bill Nelson has been fighting for. From health care to education to helping our neighbors in Puerto Rico, both on the island and here in Florida, Bill Nelson is working tirelessly to help people.” (Politico)

PUERTO RICO. “The federal response to Hurricane Maria has become a major issue” in the race, “largely because tens of thousands of Puerto Ricans have relocated to Florida since the storm, and many more already live there. Since they are American citizens, Puerto Ricans are allowed to vote in Florida after they move there. Unlike when they lived on the island, the new arrivals from Puerto Rico now have full representation in Congress.”

“Well over a million people of Puerto Rican descent are now estimated to live in Florida, nearly as many as the state’s 1.2 million Cuban-Americans. Since Hurricane Maria, the Puerto Rican population has grown greatly, especially in the Orlando area.” (NPR)


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