E-Cigarette Marketing Is Working

CDC says use of emerging tobacco products has grown dramatically among young people in recent years.

MIAMI, FL - SEPTEMBER 06: Chloe Lamb enjoys an electronic cigarette at the Vapor Shark store on September 6, 2013 in Miami, Florida. E-cigarette manufacturers have seen a surge in popularity for the battery-powered devices that give users a vapor filled experience with nicotine and other additives, like flavoring. (Photo by Joe Raedle/Getty Images)
National Journal
Sophie Novack
Add to Briefcase
See more stories about...
Sophie Novack
Nov. 14, 2013, 11:54 a.m.

Emer­ging to­bacco products like e-ci­gar­ettes and hookahs are rap­idly grow­ing in pop­ular­ity among middle and high school stu­dents, ac­cord­ing to a new re­port re­leased Thursday by the Cen­ters for Dis­ease Con­trol and Pre­ven­tion.

Data from the 2012 Na­tion­al Youth To­bacco Sur­vey shows cur­rent e-ci­gar­ette use rose from 0.6 per­cent in 2011 to 1.1 per­cent in 2012 among middle-school stu­dents, and from 1.5 per­cent to 2.8 per­cent among high school stu­dents. Hookah use rose from 4.1 per­cent to 5.4 per­cent among high school stu­dents.

Mean­while, there was no sig­ni­fic­ant de­cline in ci­gar­ette smoking or over­all to­bacco use among stu­dents. 

A com­mon cri­ti­cism of e-ci­gar­ettes is that they are used in tan­dem with, or as a gate­way to, oth­er products, such as stand­ard to­bacco ci­gar­ettes, which are gen­er­ally con­sidered more harm­ful. The fact that e-ci­gar­ette and hookah use are on the rise without a de­cline in to­bacco ci­gar­ette us­age would in­dic­ate that many are dual users.

“A large por­tion of kids who use to­bacco are smoking products oth­er than ci­gar­ettes, in­clud­ing ci­gars and hookahs, which are sim­il­arly dan­ger­ous,” said Dr. Tim McAfee, dir­ect­or of CDC’s Of­fice on Smoking and Health. 

The re­port states that the in­creased us­age could be a res­ult of in­creased mar­ket­ing and avail­ab­il­ity of the products, and the per­cep­tion they may be less harm­ful al­tern­at­ives.

Law­makers ex­pressed con­cern re­cently that e-ci­gar­ette com­pan­ies are mar­ket­ing dir­ectly to youths, through glitzy, sexed-up ad­vert­ising and fla­vors like cook­ies-and-cream.

E-ci­gar­ettes and hookah are not cur­rently reg­u­lated like stand­ard to­bacco products, so mar­ket­ing is not lim­ited. The Food and Drug Ad­min­is­tra­tion has said it in­tends to is­sue a rule that ex­tends the “to­bacco products” um­brella to these cat­egor­ies as well, but such a reg­u­la­tion has not yet been is­sued.  

What We're Following See More »
NRA Chief: Leftist Protesters Are Paid
2 days ago
Trump Still on Campaign Rhetoric
2 days ago
Trump Rails On Obamacare
2 days ago

After spending a few minutes re-litigating the Democratic primary, Donald Trump turned his focus to Obamacare. “I inherited a mess, believe me. We also inherited a failed healthcare law that threatens our medical system with absolute and total catastrophe” he said. “I’ve been watching and nobody says it, but Obamacare doesn’t work.” He finished, "so we're going to repeal and replace Obamacare."

Trump Goes After The Media
2 days ago

Donald Trump lobbed his first attack at the “dishonest media” about a minute into his speech, saying that the media would not appropriately cover the standing ovation that he received. “We are fighting the fake news,” he said, before doubling down on his previous claim that the press is “the enemy of the people." However, he made a distinction, saying that he doesn't think all media is the enemy, just the "fake news."

Report: Trump Asked FBI to Deny Russia Stories
2 days ago

"The FBI rejected a recent White House request to publicly knock down media reports about communications between Donald Trump's associates and Russians known to US intelligence during the 2016 presidential campaign, multiple US officials briefed on the matter tell CNN. But a White House official said late Thursday that the request was only made after the FBI indicated to the White House it did not believe the reporting to be accurate."


Welcome to National Journal!

You are currently accessing National Journal from IP access. Please login to access this feature. If you have any questions, please contact your Dedicated Advisor.