E-Cigarette Marketing Is Working

CDC says use of emerging tobacco products has grown dramatically among young people in recent years.

MIAMI, FL - SEPTEMBER 06: Chloe Lamb enjoys an electronic cigarette at the Vapor Shark store on September 6, 2013 in Miami, Florida. E-cigarette manufacturers have seen a surge in popularity for the battery-powered devices that give users a vapor filled experience with nicotine and other additives, like flavoring. (Photo by Joe Raedle/Getty Images)
National Journal
Sophie Novack
Add to Briefcase
See more stories about...
Sophie Novack
Nov. 14, 2013, 11:54 a.m.

Emer­ging to­bacco products like e-ci­gar­ettes and hookahs are rap­idly grow­ing in pop­ular­ity among middle and high school stu­dents, ac­cord­ing to a new re­port re­leased Thursday by the Cen­ters for Dis­ease Con­trol and Pre­ven­tion.

Data from the 2012 Na­tion­al Youth To­bacco Sur­vey shows cur­rent e-ci­gar­ette use rose from 0.6 per­cent in 2011 to 1.1 per­cent in 2012 among middle-school stu­dents, and from 1.5 per­cent to 2.8 per­cent among high school stu­dents. Hookah use rose from 4.1 per­cent to 5.4 per­cent among high school stu­dents.

Mean­while, there was no sig­ni­fic­ant de­cline in ci­gar­ette smoking or over­all to­bacco use among stu­dents. 

A com­mon cri­ti­cism of e-ci­gar­ettes is that they are used in tan­dem with, or as a gate­way to, oth­er products, such as stand­ard to­bacco ci­gar­ettes, which are gen­er­ally con­sidered more harm­ful. The fact that e-ci­gar­ette and hookah use are on the rise without a de­cline in to­bacco ci­gar­ette us­age would in­dic­ate that many are dual users.

“A large por­tion of kids who use to­bacco are smoking products oth­er than ci­gar­ettes, in­clud­ing ci­gars and hookahs, which are sim­il­arly dan­ger­ous,” said Dr. Tim McAfee, dir­ect­or of CDC’s Of­fice on Smoking and Health. 

The re­port states that the in­creased us­age could be a res­ult of in­creased mar­ket­ing and avail­ab­il­ity of the products, and the per­cep­tion they may be less harm­ful al­tern­at­ives.

Law­makers ex­pressed con­cern re­cently that e-ci­gar­ette com­pan­ies are mar­ket­ing dir­ectly to youths, through glitzy, sexed-up ad­vert­ising and fla­vors like cook­ies-and-cream.

E-ci­gar­ettes and hookah are not cur­rently reg­u­lated like stand­ard to­bacco products, so mar­ket­ing is not lim­ited. The Food and Drug Ad­min­is­tra­tion has said it in­tends to is­sue a rule that ex­tends the “to­bacco products” um­brella to these cat­egor­ies as well, but such a reg­u­la­tion has not yet been is­sued.  

What We're Following See More »
HE WAS 83
Charles Manson Dead
1 hours ago
THE LATEST

Manson "died Sunday of natural causes, according to the California Department of Corrections. He was 83. ...Manson served nine life terms in California prisons and was denied parole 12 times."

Source:
AT ISSUE: COMEY FIRING, SESSIONS’S RECUSAL
Mueller Seeks Documents from DOJ
9 hours ago
THE LATEST

Special counsel Robert Mueller "is now demanding documents from the department overseeing his investigation." A source tells ABC News that "Mueller's investigators are keen to obtain emails related to the firing of FBI Director James Comey and the earlier decision of Attorney General Jeff Sessions to recuse himself from the entire matter."

Source:
MULVANEY SAYS PROVISION ISN’T A DEALBREAKER
Trump May Be OK with Dropping Mandate Repeal
11 hours ago
THE LATEST

"President Donald Trump would not insist on including repeal of an Obama-era health insurance mandate in a bill intended to enact the biggest overhaul of the tax code since the 1980s, a senior White House aide said on Sunday. The version of tax legislation put forward by Senate Republican leaders would remove a requirement in former President Barack Obama’s signature healthcare law that taxes Americans who decline to buy health insurance."

Source:
FRANKEN JUST THE BEGINNING?
Media Devoting More Resources to Lawmakers’ Sexual Misconduct
11 hours ago
THE LATEST

"Members of Congress with histories of mistreating women should be extremely nervous. Major outlets, including CNN, are dedicating substantial newsroom resources to investigating sexual harassment allegations against numerous lawmakers. A Republican source told me he's gotten calls from well-known D.C. reporters who are gathering stories about sleazy members."

Source:
STARTS LEGAL FUND FOR WH STAFF
Trump to Begin Covering His Own Legal Bills
2 days ago
THE DETAILS
×
×

Welcome to National Journal!

You are currently accessing National Journal from IP access. Please login to access this feature. If you have any questions, please contact your Dedicated Advisor.

Login