Obamacare Is the GOP’s Thanksgiving Turkey

House GOP leaders armed their members with a new playbook on how to highlight Obamacare problems while outside Washington.

President Barack Obama (2nd L) pardons the 2012 National Thanksgiving Turkey Cobbler as daughters Sasha Obama (3rd L) and Malia Obama (R), and National Turkey Federation Chairman Steve Willardsen (L) look on during a Rose Garden event November 21, 2012 at the White House.
National Journal
Nov. 21, 2013, 11:01 a.m.

As law­makers head home to their dis­tricts for Thanks­giv­ing re­cess, Re­pub­lic­ans will be serving up a bliz­zard of mes­saging de­signed to high­light the prob­lems with Obama­care. They even have a play­book on how to do it.

House GOP lead­ers armed their rank-and-file mem­bers Thursday with a new mes­saging book on how to ham­mer home the health care law’s prob­lems while out­side Wash­ing­ton.

The cov­er of the new play­book bears the title “#Keep­TheP­rom­ise” and the next page ex­plains that it lays out “mes­saging tools to help you com­mu­nic­ate in your dis­trict about the on­go­ing harm Obama­care is caus­ing.”

In­side, the play­book provides mem­bers with vari­ous so­cial me­dia and event strategies, di­git­al fly­ers, canned tweets and fact sheets.

One part of the play­book says House Re­pub­lic­an con­fer­ence lead­ers have pro­duced a “series of fly­ers com­par­ing lost in­sur­ance per state to se­lec­ted plans in the Obama­care ex­changes.”

“Down­load your state fly­er here to share on so­cial me­dia us­ing the hash tag #KeepY­ourHealth­Plan,” the book tells law­makers.

There is also a sec­tion in the play­book on the Obama­care rol­lout num­bers re­leased on Nov. 13. “The num­bers were well be­low ex­pect­a­tions and show no signs of im­prov­ing.”

The play­book is not en­tirely neg­at­ive in fo­cus, however. It con­cludes with post­card-like pho­tos of a spread of food at a Thanks­giv­ing table, and an­oth­er photo of a wag­on filled with pump­kins on a bu­col­ic lakeside. The cap­tion on both takes from a quote that is at­trib­uted to Ab­ra­ham Lin­coln: “The year that is draw­ing to­ward its close has been filled with the bless­ings of fruit­ful fields and health­ful skies.”

What We're Following See More »
SAYS CANNOT BE HELD IN HOUSE CHAMBER WITH GOVERNMENT CLOSED
Pelosi Won't Back Down on SOTU
8 hours ago
THE LATEST
SAYS HE WAS THREATENED BY TRUMP
Cohen Postpones Testimony
9 hours ago
THE LATEST
HE IS PRESIDENT OF THE NATIONAL ASSEMBLY
Trump Recognizes Guaido as Interim Venezuelan President
10 hours ago
THE LATEST
ALSO STEPS DOWN FROM JUDICIARY SUBCOMMITTEE
Sheila Jackson-Lee Resigns as CBC Foundation Chair
10 hours ago
THE DETAILS
STANDOFF WITH PELOSI ON TUESDAY?
Trump Says He's Delivering SOTU as Planned
10 hours ago
THE LATEST
×
×

Welcome to National Journal!

You are currently accessing National Journal from IP access. Please login to access this feature. If you have any questions, please contact your Dedicated Advisor.

Login