As lawmakers head home to their districts for Thanksgiving recess, Republicans will be serving up a blizzard of messaging designed to highlight the problems with Obamacare. They even have a playbook on how to do it.
House GOP leaders armed their rank-and-file members Thursday with a new messaging book on how to hammer home the health care law’s problems while outside Washington.
The cover of the new playbook bears the title “#KeepThePromise” and the next page explains that it lays out “messaging tools to help you communicate in your district about the ongoing harm Obamacare is causing.”
Inside, the playbook provides members with various social media and event strategies, digital flyers, canned tweets and fact sheets.
One part of the playbook says House Republican conference leaders have produced a “series of flyers comparing lost insurance per state to selected plans in the Obamacare exchanges.”
“Download your state flyer here to share on social media using the hash tag #KeepYourHealthPlan,” the book tells lawmakers.
There is also a section in the playbook on the Obamacare rollout numbers released on Nov. 13. “The numbers were well below expectations and show no signs of improving.”
The playbook is not entirely negative in focus, however. It concludes with postcard-like photos of a spread of food at a Thanksgiving table, and another photo of a wagon filled with pumpkins on a bucolic lakeside. The caption on both takes from a quote that is attributed to Abraham Lincoln: “The year that is drawing toward its close has been filled with the blessings of fruitful fields and healthful skies.”
What We're Following See More »
Much has been made of David Brooks’s recent New York Times column, in which confesses to missing already the civility and humanity of Barack Obama, compared to who might take his place. In NewYorker.com, Jeffrey Frank reminds us how critical such attributes are to foreign policy. “It’s hard to imagine Kennedy so casually referring to the leader of Russia as a gangster or a thug. For that matter, it’s hard to imagine any president comparing the Russian leader to Hitler [as] Hillary Clinton did at a private fund-raiser. … Kennedy, who always worried that miscalculation could lead to war, paid close attention to the language of diplomacy.”
“We haven’t seen a true leftist since FDR, so many millions are coming out of the woodwork to vote for Bernie Sanders; he is the Occupy movement now come to life in the political arena.” So says Bill Maher in his Hollywood Reporter cover story (more a stream-of-consciousness riff than an essay, actually). Conservative states may never vote for a socialist in the general election, but “this stuff has never been on the table, and these voters have never been activated.” Maher saves most of his bile for Donald Trump and Sarah Palin, writing that by nominating Palin as vice president “John McCain is the one who opened the Book of the Dead and let the monsters out.” And Trump is picking up where Palin left off.