Former media executive Jeff Apodaca (D) “is the first … candidate up with paid TV ads. The commercials are created from an introductory video he made when he officially announced this month.” The ad is backed by “a smallish buy for the week of May 3-9 of $10,000 in the ABQ market and $5,000 in the El Paso TV market.”
State Attorney General Hector Balderas’s (D) “political consultant Caroline Buerkle says the attorney general will make a decision … in ‘the next two weeks.’ Insiders are betting that he decides to seek re-election as AG next year.” (Joe Monahan)
PIECING IT TOGETHER. Rep. Steve Pearce (R) “is meeting with community leaders outside his district as he considers whether to run for governor of New Mexico in 2018.” (AP)
“Pearce’s chief of staff, Todd Willens” said he expects Pearce to take “the next couple of months to decide.” (Farmington Daily Times)
This post was updated May 12.