Why Texting Is Dying Out

The cool kids have found a new way to talk.

This guy probably isn't sending a text message.
National Journal
Add to Briefcase
Alex Brown
Jan. 13, 2014, 10:31 a.m.

For the first time in two dec­ades, the num­ber of text mes­sages sent has de­clined — at least in the U.K.

A De­loitte study shows that SMS (stand­ard mes­saging ser­vice) mes­sages de­clined by 7 bil­lion last year, to 145 bil­lion. Mean­while, mes­sages sent by in­stant-mes­saging apps have spiked dra­mat­ic­ally. Roughly 50 bil­lion IMs were sent in 2012, which grew to ex­ceed 150 bil­lion last year. IMs are ex­pec­ted to total nearly 300 bil­lion this year.

Thanks to ser­vices like iMes­sage, Face­book Mes­sen­ger, Snapchat, and What­s­app, use of the tra­di­tion­al text has fi­nally star­ted to drop off. And while it’s ex­pec­ted to de­cline again this year, SMS prob­ably won’t be go­ing any­where for a while. Tex­ting is still re­spons­ible for 98 per­cent of mo­bile phone com­pan­ies’ rev­en­ue, and its uni­ver­sal­ity world­wide means it re­mains in­dis­pens­able for most phone users.

Some­what pre­dict­ably, young­er users were re­spons­ible for much of the spike in IMs, while older smart­phone own­ers still tend to use tra­di­tion­al text mes­sages.

The study was first re­por­ted by the Daily Mail.


Welcome to National Journal!

You are currently accessing National Journal from IP access. Please login to access this feature. If you have any questions, please contact your Dedicated Advisor.