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If Facebook Were Voting in 2016, It Would Be Donald Trump vs. Hillary Clinton

And other social media activity surrounding the campaign launches of 2016 candidates

National Journal
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Stephanie Stamm
June 18, 2015, 9:51 a.m.

Facebook is one of the go-to platforms for political discussion these days. And now, with nearly every expected 2016 candidate officially announced, we can see who came out on top in the nation’s Newsfeed. 

Using data from Facebook, National Journal analyzed the 24-hour buzz surrounding each candidate’s campaign launch. Hillary Clinton took the lead with 10.1 million total interactions, which include posts, comments, likes, and shares. Among those numbers, 4.7 million are unique interactions — a single mention by an individual user.

By some measures, the No. 2 prize goes to Donald Trump, who saw 6.4 million total interactions and 3.4 million uniques. But while Trump had more interactions within the 24 hours surrounding his campaign launch, Jeb Bush sees more daily likes and shares on average. In a 90-day period leading up to official announcements, Clinton received on average 270,000 interactions daily, followed by Bush with 85,000, and Trump with 39,000.

The District of Columbia was among the most-active states for 13 of the 16 candidates. Foreign policy and international relations led the Facebook news cycle, with 12 candidates seeing mentions in that context.

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