We’ve written a lot lately about the TV-vs.-digital divide in political advertising. Voters aren’t consuming media in the same way as previous election cycles, and it’s incumbent on campaigns to get their messages in front of as many eyeballs as possible.
— A new bipartisan poll puts these changes in stark relief. According to the survey, conducted by Global Strategy Group (D)/Public Opinion Strategies (R) and first reported by Politico, nearly three-in-ten respondents hadn’t watched live TV in the week prior to being interviewed (not including sporting events), including more than 40% of voters under age 35. For the first time, less than half of voters said that live TV is their primary way to watch video content.
— The easy conclusion to make is that TV is out and digital is in. But that’s overstating the case. And the same technology that’s making live TV less dominant is, at the same time, making TV advertising more efficient and targeted. Set-top-box data and the rise of addressable advertising mean that less money will be wasted over the air.
— Another oversimplification: The entrenched consultant class isn’t trying to adjust. That’s one of the main complaints we hear from next-generation digital consultants, but, for their part, media consultants are becoming increasingly platform-neutral. “I think this business is becoming one thing,” OnMessage Inc.’s Brad Todd (R) told Hotline earlier this month. “We’re screen-agnostic and we’re platform agnostic. All our campaign strategies include now a mobile component, a digital component and television.”
That doesn’t mean that the political industry has done an adequate job reacting to these changes in communication, or that Democrats haven’t outpaced Republicans on this front. But the fact that two of the largest polling firms in politics have been conducting this survey for the past four years is evidence the establishment is taking notice.
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The national polls, once again, tell very different stories: Clinton leads by just one point in the IBD, Rasmussen, and LA Times tracking polls, while she shows a commanding 12 point lead in the ABC news poll and a smaller but sizable five point lead in the CNN poll. The Republican Remington Research Group released a slew of polls showing Trump up in Ohio, Nevada, and North Carolina, a tie in Florida, and Clinton leads in Pennsylvania, Wisconsin, and Virginia. However, an independent Siena poll shows Clinton up 7 in North Carolina, while a Monmouth poll shows Trump up one in Arizona
If you need a marker for how confident Hillary Clinton is at this point of the race, here's one: CNN's Jeff Zeleny reports "she's been talking to Republican senators, old allies and new, saying that she is willing to work with them and govern."
Sources tell CNN that longtime Democratic operative Ron Klain, who has been Vice President Biden's chief of staff, is "high on the list of prospects" to be chief of staff in a Clinton White House. "John Podesta, the campaign chairman, has signaled his interest in joining the Cabinet, perhaps as Energy secretary."