We’ve written a lot lately about the TV-vs.-digital divide in political advertising. Voters aren’t consuming media in the same way as previous election cycles, and it’s incumbent on campaigns to get their messages in front of as many eyeballs as possible.
— A new bipartisan poll puts these changes in stark relief. According to the survey, conducted by Global Strategy Group (D)/Public Opinion Strategies (R) and first reported by Politico, nearly three-in-ten respondents hadn’t watched live TV in the week prior to being interviewed (not including sporting events), including more than 40% of voters under age 35. For the first time, less than half of voters said that live TV is their primary way to watch video content.
— The easy conclusion to make is that TV is out and digital is in. But that’s overstating the case. And the same technology that’s making live TV less dominant is, at the same time, making TV advertising more efficient and targeted. Set-top-box data and the rise of addressable advertising mean that less money will be wasted over the air.
— Another oversimplification: The entrenched consultant class isn’t trying to adjust. That’s one of the main complaints we hear from next-generation digital consultants, but, for their part, media consultants are becoming increasingly platform-neutral. “I think this business is becoming one thing,” OnMessage Inc.’s Brad Todd (R) told Hotline earlier this month. “We’re screen-agnostic and we’re platform agnostic. All our campaign strategies include now a mobile component, a digital component and television.”
That doesn’t mean that the political industry has done an adequate job reacting to these changes in communication, or that Democrats haven’t outpaced Republicans on this front. But the fact that two of the largest polling firms in politics have been conducting this survey for the past four years is evidence the establishment is taking notice.
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"Even if House Republicans manage to get enough members of their party on board with the latest version of their health care bill, they will face another battle in the Senate: whether the bill complies with the chamber’s arcane ... Byrd rule, which stipulates all provisions in a reconciliation bill must affect federal spending and revenues in a way that is not merely incidental." Democrats should have the advantage in that fight, "unless the Senate pulls another 'nuclear option.'”
The House has passed a one-week spending bill that will avert a government shutdown which was set to begin at midnight. Lawmakers now have an extra week to come to a longer agreement which is expected to fund the government through the end of the fiscal year in September. The legislation now goes to the Senate, where it is expected to pass before President Trump signs it.
President Trump’s portrayal of an effort to funnel more Medicaid dollars to Puerto Rico as a "bailout" is complicating negotiations over a continuing resolution on the budget. "House Democrats are now requiring such assistance as a condition for supporting the continuing resolution," a position that the GOP leadership is amenable to. "But Mr. Trump’s apparent skepticism aligns him with conservative House Republicans inclined to view its request as a bailout, leaving the deal a narrow path to passage in Congress."
Democrats in the House are threatening to shut down the government if Republicans expedite a vote on a bill to repeal and replace Obamacare, said Democratic House Whip Steny Hoyer Thursday. Lawmakers have introduced a one-week spending bill to give themselves an extra week to reach a long-term funding deal, which seemed poised to pass easily. However, the White House is pressuring House Republicans to take a vote on their Obamacare replacement Friday to give Trump a legislative victory, though it is still not clear that they have the necessary votes to pass the health care bill. This could go down to the wire.