SPOTLIGHT

Tuned Out

Dozens of televisions display a political advertisement with the image of former Speaker of the House and GOP presidential candidate Newt Gingrich and his wife Callista Gingrich at the American furniture electronics and appliances store December 27, 2011 in Urbandale, Iowa. 
National Journal
Steven Shepard
Add to Briefcase
See more stories about...
Steven Shepard
Feb. 25, 2014, 6:55 a.m.

We’ve writ­ten a lot lately about the TV-vs.-di­git­al di­vide in polit­ic­al ad­vert­ising. Voters aren’t con­sum­ing me­dia in the same way as pre­vi­ous elec­tion cycles, and it’s in­cum­bent on cam­paigns to get their mes­sages in front of as many eye­balls as pos­sible.

— A new bi­par­tis­an poll puts these changes in stark re­lief. Ac­cord­ing to the sur­vey, con­duc­ted by Glob­al Strategy Group (D)/Pub­lic Opin­ion Strategies (R) and first re­por­ted by Politico, nearly three-in-ten re­spond­ents hadn’t watched live TV in the week pri­or to be­ing in­ter­viewed (not in­clud­ing sport­ing events), in­clud­ing more than 40% of voters un­der age 35. For the first time, less than half of voters said that live TV is their primary way to watch video con­tent.

— The easy con­clu­sion to make is that TV is out and di­git­al is in. But that’s over­stat­ing the case. And the same tech­no­logy that’s mak­ing live TV less dom­in­ant is, at the same time, mak­ing TV ad­vert­ising more ef­fi­cient and tar­geted. Set-top-box data and the rise of ad­dress­able ad­vert­ising mean that less money will be wasted over the air.

— An­oth­er over­sim­pli­fic­a­tion: The en­trenched con­sult­ant class isn’t try­ing to ad­just. That’s one of the main com­plaints we hear from next-gen­er­a­tion di­git­al con­sult­ants, but, for their part, me­dia con­sult­ants are be­com­ing in­creas­ingly plat­form-neut­ral. “I think this busi­ness is be­com­ing one thing,” On­Mes­sage Inc.’s Brad Todd (R) told Hot­line earli­er this month. “We’re screen-ag­nost­ic and we’re plat­form ag­nost­ic. All our cam­paign strategies in­clude now a mo­bile com­pon­ent, a di­git­al com­pon­ent and tele­vi­sion.”

That doesn’t mean that the polit­ic­al in­dustry has done an ad­equate job re­act­ing to these changes in com­mu­nic­a­tion, or that Demo­crats haven’t out­paced Re­pub­lic­ans on this front. But the fact that two of the largest polling firms in polit­ics have been con­duct­ing this sur­vey for the past four years is evid­ence the es­tab­lish­ment is tak­ing no­tice.

What We're Following See More »
TRUMP CONTINUES TO LAWYER UP
Kasowitz Out, John Dowd In
1 days ago
THE LATEST

As the Russia investigation heats up, "the role of Marc E. Kasowitz, the president’s longtime New York lawyer, will be significantly reduced. Mr. Trump liked Mr. Kasowitz’s blunt, aggressive style, but he was not a natural fit in the delicate, politically charged criminal investigation. The veteran Washington defense lawyer John Dowd will take the lead in representing Mr. Trump for the Russia inquiry."

Source:
ALSO INQUIRES ABOUT PARDON POWER
Trump Looking to Discredit Mueller
1 days ago
THE LATEST

President Trump's attorneys are "actively compiling a list of Mueller’s alleged potential conflicts of interest, which they say could serve as a way to stymie his work." They plan to argued that Mueller is going outside the scope of his investigation, in inquiring into Trump's finances. They're also playing small ball, highlighting "donations to Democrats by some of" Mueller's team, and "an allegation that Mueller and Trump National Golf Club in Northern Virginia had a dispute over membership fees when Mueller resigned as a member in 2011." Trump is said to be incensed that Mueller may see his tax returns, and has been asking about his power to pardon his family members.

Source:
INCLUDES NY PROBE INTO MANAFORT
Why Yes, Mueller Is Looking into Trump Businesses
1 days ago
THE LATEST

In addition to ties between Russia and the Trump campaign, Robert Mueller's team is also "examining a broad range of transactions involving Trump’s businesses as well as those of his associates, according to a person familiar with the probe. FBI investigators and others are looking at Russian purchases of apartments in Trump buildings, Trump’s involvement in a controversial SoHo development in New York with Russian associates, the 2013 Miss Universe pageant in Moscow, and Trump’s sale of a Florida mansion to a Russian oligarch in 2008, the person said. The investigation also has absorbed a money-laundering probe begun by federal prosecutors in New York into Trump’s former campaign chairman Paul Manafort."

Source:
Mueller Expands Probe to Trump Business Transactions
1 days ago
THE DETAILS

Special Counsel Robert Mueller's team is "is examining a broad range of transactions involving Trump’s businesses as well as those of his associates", including "Russian purchases of apartments in Trump buildings, Trump’s involvement in a controversial SoHo development with Russian associates, the 2013 Miss Universe pageant in Moscow and Trump’s sale of a Florida mansion to a Russian oligarch in 2008."

Source:
ANALYSIS FROM CBO
32 Million More Uninsured by 2026 if Obamacare Repealed
1 days ago
THE LATEST

"A Senate bill to gut Obamacare would increase the number of uninsured people by 32 million and double premiums on Obamacare's exchanges by 2026, according to an analysis from the nonpartisan Congressional Budget Office. The analysis is of a bill that passed Congress in 2015 that would repeal Obamacare's taxes and some of the mandates. Republicans intend to leave Obamacare in place for two years while a replacement is crafted and implemented."

Source:
×
×

Welcome to National Journal!

You are currently accessing National Journal from IP access. Please login to access this feature. If you have any questions, please contact your Dedicated Advisor.

Login