The Death of the Presidential Selfie?

Obama’s selfie with Red Sox player David Ortiz was a sham designed by Samsung. He’ll have to think twice before taking another.

Boston Red Sox designated hitter David Ortiz and President Obama take a selfie at the White House on Tuesday.
National Journal
Matt Vasilogambros
Add to Briefcase
Matt Vasilogambros
April 2, 2014, 8:33 a.m.

Pres­id­ent Obama can add an­oth­er job title to his re­sume: Sam­sung shill.

It turns out that the “spon­tan­eous” selfie that the pres­id­ent took with Red Sox play­er Dav­id Ort­iz at the White House on Tues­day was ac­tu­ally an or­ches­trated so­cial-me­dia move by the base­ball star.

After Ort­iz tweeted the pic­ture of him and the pres­id­ent on the South Lawn, it got a so­cial-me­dia boost from Sam­sung on Twit­ter. Ort­iz, as a newly signed so­cial-me­dia in­sider for the tech com­pany, used one of their devices for the shot. Then Sam­sung’s so­cial-me­dia team went to work tweet­ing out the photo and con­firm­ing it was taken with a Sam­sung Galaxy Note 3.

“When we heard about the vis­it to the White House, we worked with Dav­id and the team on how to share im­ages with fans,” Sam­sung said in a state­ment to The Bo­ston Globe. “We didn’t know if or what he would be able to cap­ture us­ing his Note 3 device.”

This mir­rors the Sam­sung-or­ches­trated selfie, and now most tweeted photo ever, that El­len De­Generes took at the Oscars last month.

The pres­id­ent was ob­vi­ously duped in­to help­ing Sam­sung sell more phones. “POTUS did not know,” Red Sox fan and White House press sec­ret­ary Jay Car­ney told Busi­nes­s­Week.

But how could the pres­id­ent have known?

Un­less he was ex­pli­citly told, he really couldn’t have. This will, however, make the White House press team and the pres­id­ent think twice be­fore Obama takes an­oth­er selfie with ath­letes or oth­er celebrit­ies.

And it’s too bad, really. The pres­id­ent tak­ing a selfie was an easy so­cial-me­dia win for him. It makes Obama look down-to-earth and hu­man.

The polit­ic­al selfie is no longer just a rare bit of in­no­cent Wash­ing­ton lev­ity. Now, with the help of Sam­sung, it’s just an­oth­er con­duit for cor­por­ate mes­saging.

What We're Following See More »
PARTICIPATES IN TOWN HALL TONIGHT
Ryan: “There Are No Sides” on Charlottesville
1 hours ago
THE LATEST

After taking fire for not forcefully condemning President Trump's statements on Charlottesville, Speaker Paul Ryan today issued a statement that takes issue with any "moral relativism" when it comes to Neo-Nazis. "There are no sides," he wrote. "There is no other argument. We will not tolerate this hateful ideology in our society." Ryan participates in a CNN town hall tonight from Racine, Wis.

Source:
MAY BOOST TROOP LEVELS
Trump to Make Prime Time Address on Afghanistan
1 hours ago
THE LATEST

"President Trump, who has been accused by lawmakers of dragging his feet on Afghanistan, has settled on a new strategy to carry on the nearly 16-year-old conflict there, administration officials said Sunday. The move, following a detailed review, is likely to open the door to the deployment of several thousand troops." Trump will address the issue at 9:00 p.m. from Fort Myer in Arlington on Monday night.

Source:
LARGE FAMILY AND TRIPS TAKING TOLL
Secret Service Funds Depleted
1 hours ago
THE DETAILS

"The Secret Service can no longer pay hundreds of agents it needs to carry out an expanded protective—in large part due to the sheer size of President Trump's family and efforts necessary to secure their multiple residences up and down the East Coast. Secret Service Director Randolph 'Tex' Alles, in an interview with USA TODAY, said more than 1,000 agents have already hit the federally mandated caps for salary and overtime allowances that were meant to last the entire year."

Source:
FOR HELP WITH OPIOID PROBLEM
U.S. Health Chief: China “Incredible Partner”
2 hours ago
THE LATEST
GONE BY MONDAY
University of Texas Removes Four Confederate Monuments
2 hours ago
THE LATEST

University of Texas President Greg Fenves announced late Sunday night that school's statues depicting Robert E. Lee, Albert Sidney Johnston, John Reagan and James Stephen Hogg will be removed from the Main Mall and added to the Briscoe Center for scholarly study. In the announcement he wrote, the "monuments have become symbols of modern white supremacy and neo-Nazism."

Source:
×
×

Welcome to National Journal!

You are currently accessing National Journal from IP access. Please login to access this feature. If you have any questions, please contact your Dedicated Advisor.

Login