CAMPAIGN 2012

For Perry, A Rapid Fundraising Rise — and Fall

Texas governor meeting Friday with Washington insiders after big fundraising dropoff.

National Journal
Peter Bell Reid Wilson
Oct. 20, 2011, 4:07 p.m.

Texas Gov. Rick Perry kicked off his pres­id­en­tial cam­paign with an ag­gress­ive fun­drais­ing sched­ule that quickly made him a front-run­ner for the Re­pub­lic­an nom­in­a­tion. But re­ports his cam­paign filed with the Fed­er­al Elec­tion Com­mis­sion show that his abil­ity to at­tract big money fell off steeply in Septem­ber — per­haps not co­in­cid­ent­ally — at the same time a series of rocky de­bate per­form­ances threatened his early front-run­ner status.

From Na­tion­al Journ­al:

CAM­PAIGN 2012 Rom­ney Go­ing for Quick Kill of Perry

CAM­PAIGN 2012Perry’s K Street Meet-and-Greet

CAM­PAIGN 2012 PIC­TURES: Perry’s Polit­ic­al His­tory

As Perry ar­rives on Fri­day in Wash­ing­ton for a private meet­ing with K Street in­siders, the ques­tion is wheth­er he can con­vince the smart money that his cam­paign is worth an in­vest­ment. After three tor­rid weeks in Au­gust when he raised more than twice as much as his nearest fun­drais­ing rival, Perry has now fallen back in­to a much more com­pet­it­ive fun­drais­ing race with Mitt Rom­ney. That is not good news for a can­did­ate who, be­cause of his late entry in­to the race, has a lot of catch­ing up to do. Rom­ney has raised $32 mil­lion since the be­gin­ning of this cam­paign cycle.

(PIC­TURES: Meet the 2012 Pres­id­en­tial Hope­fuls)

In his first week on the trail, Perry raised more than $1.5 mil­lion from sup­port­ers who donated more than $200 each, the FEC re­ports show. He raised an­oth­er $2 mil­lion the fol­low­ing week and a stag­ger­ing $5.3 mil­lion dur­ing the week of Aug. 28, when buzz around his can­did­acy reached a peak.

Perry’s three worst fun­drais­ing weeks co­in­cided with a series of weak de­bate per­form­ances. Perry’s halt­ing style, in­ab­il­ity to hit talk­ing points, and ap­par­ent fa­tigue to­ward the end of the de­bates sent his poll num­bers plunging.

His fun­drais­ing fol­lowed suit. Perry raised $858,000 the week of the Sept. 7 de­bate at the Ron­ald Re­agan Pres­id­en­tial Lib­rary in Simi Val­ley, Cal­if. He raised $1.3 mil­lion the fol­low­ing week, when GOP pres­id­en­tial hope­fuls de­bated in Tampa, Fla.

A spokes­wo­man for Perry said the gov­ernor is sat­is­fied with his take. “Gov. Perry is very pleased with his fun­drais­ing ef­forts, rais­ing more than $17 mil­lion in 49 days, a clear sig­nal of the over­whelm­ing sup­port for his con­ser­vat­ive re­cord and vis­ion to get Amer­ica work­ing again,” said Cath­er­ine Fra­zi­er in an e-mail to Na­tion­al Journ­al. “The cam­paign ac­tu­ally on av­er­age brought in a high­er amount per day after the de­bates than be­fore.”

Dur­ing the same peri­od, however, Perry reached, then lost, his brief lead in na­tion­al and early-primary state polls. A CNN/Opin­ion Re­search Corp. sur­vey con­duc­ted Aug. 24-25 among 467 adults showed Perry lead­ing former Mas­sachu­setts Gov. Mitt Rom­ney 27 per­cent to 14 per­cent. An­oth­er CNN/ORC poll Oct. 14-16 showed Rom­ney’s sup­port at 26 per­cent with former God­fath­er’s Pizza CEO Her­man Cain at 25 per­cent; in that sur­vey, Perry fell to 13 per­cent. Perry has seen sim­il­ar polling leads in Iowa and South Car­o­lina fall as he struggles to find his foot­ing as a can­did­ate.

Back-to-back de­bates put pres­sure on every can­did­ate’s fun­drais­ing sched­ule. Rom­ney, Perry, and Cain all raised less dur­ing de­bate weeks than dur­ing off weeks.

(PIC­TURES: Where Re­pub­lic­an Pres­id­en­tial Can­did­ates Stand on Jobs)

But Perry’s Septem­ber dropoff was so sud­den and steep it sug­gests oth­er factors were at work. To the Texas gov­ernor, put­ting his cam­paign on the right track is es­sen­tial to at­tract­ing the high-dol­lar donors, upon which he most heav­ily re­lies, to fund his cam­paign. Of the $17 mil­lion he raised in his first full quarter as a can­did­ate, $16.3 mil­lion, or 96 per­cent, came in chunks great­er than $200 — the level at which the FEC re­quires cam­paigns to list the names and oc­cu­pa­tions of donors.

By con­trast, Rom­ney re­ceived about 86 per­cent, or $12.1 mil­lion of the $14.1 mil­lion he raised in the last quarter, from big donors.

Oth­er can­did­ates with few­er ties to the Re­pub­lic­an fin­an­cial es­tab­lish­ment rely more on small-dol­lar con­tri­bu­tions. About half of Texas Rep. Ron Paul‘s war chest was filled with dona­tions of $200 or less. Cain and Rep. Michele Bach­mann of Min­nesota re­lied mainly on small, grass­roots con­tri­bu­tions; the li­on’s share, 72 per­cent, of all Bach­mann’s con­tri­bu­tions came in dona­tions of $200 or less.

Rom­ney’s big-dol­lar donor pro­gram ramped up as the third quarter came to an end, ac­cord­ing to his FEC re­ports. Rom­ney raised more than $1 mil­lion per week from high-value con­trib­ut­ors dur­ing the last three weeks of Septem­ber, in­clud­ing a whop­ping $3.36 mil­lion dur­ing the fi­nal six days.

And, with the third-quarter clock tick­ing, Perry’s fun­drais­ing re­boun­ded as well. He raised $3.7 mil­lion dur­ing the fi­nal week of the quarter, his FEC re­ports show. His chal­lenge now is to keep it up.

What We're Following See More »
INFLUENCED BY NUKES, POLLUTION
Scientists Declare Dawn of Anthropocene Epoch
31 minutes ago
WHY WE CARE

"Humanity’s impact on the Earth is now so profound that a new geological epoch—the Anthropocene—needs to be declared," according to a panel of scientists. "The new epoch should begin about 1950, the experts said, and was likely to be defined by the radioactive elements dispersed across the planet by nuclear bomb tests, although an array of other signals, including plastic pollution, soot from power stations, concrete, and even the bones left by the global proliferation of the domestic chicken."

Source:
EPI-PEN PRICES
House Committee Investigating Mylan
31 minutes ago
THE LATEST

The House Committee on Oversight and Government Reform has requested documents from the CEO of Mylan, "the pharmaceutical company under fire after raising the price of EpiPens more than 400 percent since 2007." Meanwhile, top members of the Energy and Commerce Committee are pressing the FDA on the lack of generic competition for EpiPens.

Source:
PROCEDURES NOT FOLLOWED
Trump Not on Ballot in Minnesota
4 days ago
THE LATEST
MOB RULE?
Trump on Immigration: ‘I Don’t Know, You Tell Me’
5 days ago
THE LATEST

Perhaps Donald Trump can take a plebiscite to solve this whole messy immigration thing. At a Fox News town hall with Sean Hannity last night, Trump essentially admitted he's "stumped," turning to the audience and asking: “Can we go through a process or do you think they have to get out? Tell me, I mean, I don’t know, you tell me.”

Source:
BIG CHANGE FROM WHEN HE SELF-FINANCED
Trump Enriching His Businesses with Donor Money
6 days ago
WHY WE CARE

Donald Trump "nearly quintupled the monthly rent his presidential campaign pays for its headquarters at Trump Tower to $169,758 in July, when he was raising funds from donors, compared with March, when he was self-funding his campaign." A campaign spokesman "said the increased office space was needed to accommodate an anticipated increase in employees," but the campaign's paid staff has actually dipped by about 25 since March. The campaign has also paid his golf courses and restaurants about $260,000 since mid-May.

Source:
×