In this Thursday, Feb. 2, 2012 photo, students walk through the campus of Claremont McKenna College in Claremont, Calif. When US News & World Report debuted its list of "America's Best Colleges" nearly 30 years ago, the magazine hoped its college rankings would be a game-changer for students and families. Arguably, they've had a much bigger effect on colleges themselves. A senior administrator at Claremont McKenna, a highly regarded California liberal arts college, resigned after acknowledging he falsified college entrance exam scores for years to rankings publications such as US News. The scale was small: submitting scores just 10 or 20 points higher on the 1600-point SAT math and reading exams. (AP Photo/Reed Saxon)