Marco Rubio and the ‘Moneyball’ Campaign

Rubio’s campaign hopes that if it can’t spend more than its 2016 rivals, analytics can help it spend smarter.

MIAMI, FL - APRIL 13: U.S. Senator Marco Rubio announces his candidacy for the Republican presidential nomination At The Freedom Tower at Freedom Tower on April 13, 2015 in Miami, Florida.
Larry Marano AFP/Getty

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