Gov. Ann Richards (D) 8/9 began running her first TV ad of the campaign, a spot “touting her support” for teen curfews and other measures to combat juvenile crime, promising “zero tolerance” for miscreants. The 60-second ad is running in the Dallas, Houston and Tyler media markets; next week it will be expanded to all media markets (Attlesey/Slater, DALLAS MORNING NEWS, 8/10). GOP sources said the Richards campaign bought $105K of TV time in Dallas and $100K in Houston, with a smaller buy in Tyler (Ratcliffe, HOUSTON CHRONICLE, 8/9). Richards 8/9 also began running an ad focusing on jobs and the state’s economy. The ad, being shown in East TX, shows a local man praising “our lady governor.” Businessman George W. Bush (R) called Richards’ ad “too late and not tough enough”: “It’s all windup and no delivery.” He is expected to begin his TV ad campaign on 8/15; he said it would have a “very strong, tough message” (DALLAS MORNING NEWS, 8/10). Bush said he would avoid “mudball politics” (AP/SAN ANTONIO EXPRESS-NEWS, 8/5) Bush: “After four years of failing to do anything about the exploding problem of violent juvenile crime, Ann Richards has now gone on television to talk about a problem she has failed to address.” But Richards spokesperson Chuck McDonald said Bush “discovered juvenile crime when he got bored with baseball, decided to run for governor and was told by his PR handlers that juvenile crime was a hot-button issue” (MORNING NEWS, 8/10). CLINTON COATTAILS: W. TIMES’ Aynesworth says Richards is seen as “particularly vulnerable” to Pres. Clinton’s “dreadfully low” popularity in TX. U/TX-Arlington’s Allen Saxe: “There’s something about Bill Clinton that doesn’t play well in [TX] and the South.” He called Clinton “an albatross around every Democrat’s neck and there’s nothing they do to get out from under it” (8/7).