GOVERNORS ‘94 - TEXAS: RICHARDS IS FIRST ON THE AIR WITH ADS

Aug. 11, 1994, 8 a.m.

Gov. Ann Richards (D) 8/9 began run­ning her first TV ad of the cam­paign, a spot “tout­ing her sup­port” for teen curfews and oth­er meas­ures to com­bat ju­ven­ile crime, prom­ising “zero tol­er­ance” for miscre­ants. The 60-second ad is run­ning in the Dal­las, Hou­s­ton and Tyler me­dia mar­kets; next week it will be ex­pan­ded to all me­dia mar­kets (At­tle­sey/Slater, DAL­LAS MORN­ING NEWS, 8/10). GOP sources said the Richards cam­paign bought $105K of TV time in Dal­las and $100K in Hou­s­ton, with a smal­ler buy in Tyler (Ratcliffe, HOU­S­TON CHRON­ICLE, 8/9). Richards 8/9 also began run­ning an ad fo­cus­ing on jobs and the state’s eco­nomy. The ad, be­ing shown in East TX, shows a loc­al man prais­ing “our lady gov­ernor.” Busi­ness­man George W. Bush (R) called Richards’ ad “too late and not tough enough”: “It’s all win­dup and no de­liv­ery.” He is ex­pec­ted to be­gin his TV ad cam­paign on 8/15; he said it would have a “very strong, tough mes­sage” (DAL­LAS MORN­ING NEWS, 8/10). Bush said he would avoid “mud­ball polit­ics” (AP/SAN ANT­O­NIO EX­PRESS-NEWS, 8/5) Bush: “After four years of fail­ing to do any­thing about the ex­plod­ing prob­lem of vi­ol­ent ju­ven­ile crime, Ann Richards has now gone on tele­vi­sion to talk about a prob­lem she has failed to ad­dress.” But Richards spokes­per­son Chuck Mc­Don­ald said Bush “dis­covered ju­ven­ile crime when he got bored with base­ball, de­cided to run for gov­ernor and was told by his PR hand­lers that ju­ven­ile crime was a hot-but­ton is­sue” (MORN­ING NEWS, 8/10). CLIN­TON COAT­TAILS: W. TIMES’ Aynes­worth says Richards is seen as “par­tic­u­larly vul­ner­able” to Pres. Clin­ton’s “dread­fully low” pop­ular­ity in TX. U/TX-Ar­ling­ton’s Al­len Saxe: “There’s something about Bill Clin­ton that doesn’t play well in [TX] and the South.” He called Clin­ton “an al­batross around every Demo­crat’s neck and there’s noth­ing they do to get out from un­der it” (8/7).

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