National Journal Debuts Redesigned Magazine

Redesign Marks Next Phase in Reimagining of Larger National Journal Brand

National Journal
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June 20, 2014, 6:46 a.m.

Wash­ing­ton, D.C. (June 19, 2014) - Na­tion­al Journal today de­buts the re­design of its flag­ship magazine, which has been re­in­ven­ted as Wash­ing­ton’s defin­it­ive magazine of story-telling about polit­ics, policy, gov­ern­ment, and ideas for those liv­ing and work­ing in­side as well as out­side the na­tion’s cap­it­al. Un­der the lead­er­ship of ed­it­or Richard Just, the re­design of the 45-year-old pub­lic­a­tion is the next phase in a lar­ger re­ima­gin­ing of the Na­tion­al Journ­al brand, which began last Oc­to­ber with the suc­cess­ful re­launch of the web­site. Since then read­er­ship has in­creased; for 2014 year to date, web­site traffic is up 57%, mo­bile us­age has grown 20%, and there has been a year over year 118% growth in rev­en­ue. The in­aug­ur­al is­sue, avail­able today to sub­scribers and Na­tion­al Journ­al mem­bers, takes a com­pre­hens­ive look ahead at the 2016 pres­id­en­tial race — the con­tenders and the people and is­sues be­hind them.

“In re-en­vi­sion­ing the magazine, we built on Na­tion­al Journ­al‘s found­a­tion of non-par­tis­an in­tel­li­gent re­port­ing and ana­lys­is to come up with a product that em­phas­izes deeply re­por­ted long-form journ­al­ism through com­pel­ling char­ac­ter-driv­en nar­rat­ives about Wash­ing­ton and the world of polit­ics — for thought lead­ers throughout the coun­try,” said Just.

Just de­scribes this vis­ion in a let­ter from the ed­it­or fea­tured in the magazine and on­line at: ht­tp://www.na­tion­al­journ­al.com/magazine/ed­it­or-s-note-about-the-re­designed-na­tion­al-journ­al-magazine-20140618.

“We have taken a new ap­proach to how we cov­er Wash­ing­ton both di­git­ally and in print,” said Ed­it­or-in-Chief Tim Grieve. “In the fall, we were fo­cused on grow­ing our di­git­al pres­ence. Now we are turn­ing to the magazine to provide our audi­ence with in-depth, well-writ­ten stor­ies that cov­er this city in a way that no one else does.”

In ad­di­tion to bol­ster­ing the magazine’s long-form re­port­ing, Just has up­dated the format and in­tro­duced new fea­tures in­clud­ing:

  • The In­ner Loop ““ A front of the book sec­tion fea­tur­ing fun-to-read short nar­rat­ives about DC and the world of polit­ics.
  • Hy­per­loc­al ““ This fea­ture, writ­ten on the ground by loc­al journ­al­ists, looks at how polit­ic­al con­tro­ver­sies are play­ing out in spe­cif­ic towns and com­munit­ies across the coun­try.
  • One Good Idea ““ Ex­plores smart, in­nov­at­ive policy ideas be­ing gen­er­ated by wonks that aren’t ne­ces­sar­ily get­ting the at­ten­tion they should.
  • One Good Book ““ Takes a look at new polit­ic­al books — and the ideas in them — that may not have got­ten the at­ten­tion they de­serve.
  • First-Per­son ““ A guest column from those who have worked in polit­ics and policy that of­fers an hon­est look at Wash­ing­ton — from those who know the city best.
  • Tac­tics ““ A back of the book fea­ture that uses sur­vey data com­piled by Na­tion­al Journ­al’s re­search di­vi­sion to ex­plain how Wash­ing­ton really works.
  • One Good Chart ““ In each is­sue, this back­page fea­ture will tell a story about the world of polit­ics or DC us­ing a com­pel­ling graph­ic.

Just, who joined the magazine in March, has ex­pan­ded the pub­lic­a­tion’s masthead with new tal­ent, in­clud­ing man­aging ed­it­or Aman­da Cormi­er and writers and con­trib­ut­ors Michelle Cottle, Nora Ca­plan-Brick­er, Eth­an Ep­stein, Si­mon Van Zuylen-Wood, and Daniel Lib­it. They joined those who were already part of Na­tion­al Journ­al, in­clud­ing deputy ed­it­or An­die Coller and magazine writers Tim Al­berta, Peter Bein­art, Mar­in Cogan, Shane Gold­mach­er, and Alex Seitz-Wald.

De­sign­er Joe Heroun was re­spons­ible for trans­form­ing the look of the magazine. Un­der Heroun’s art dir­ec­tion, the first is­sue fea­tures strik­ing pho­to­graphy and ori­gin­al art to com­ple­ment the writ­ing. The first new cov­er, which de­picts the long road to the White House, is the work of design firm Heads of State, and fits with the magazine’s great­er fo­cus on beau­ti­ful ori­gin­al art­work, both il­lus­tra­tions and pho­to­graphy.

Mean­while, Na­tion­al Journ­al design dir­ect­or Jenny Mazer has cre­ated a new format for present­ing magazine pieces on the web — an el­eg­ant new tem­plate that fea­tures a par­al­lax treat­ment with big, bold pho­to­graphy and storytelling tools to be used with all fea­ture magazine pieces. The tem­plate also brings with it a new im­pact­ful space for ad­vert­ising that in­cludes a Rising Star Bill­board unit for en­hanced en­gage­ment with read­ers.

Fea­ture pieces in the new is­sue in­clude: Peter Bein­art’s fore­cast of what a Hil­lary Clin­ton pres­id­ency would look like; Tim Al­berta’s pro­file of Gov. Scott Walk­er, which ex­plains why he may be a for­mid­able con­tender in 2016; Mar­in Cogan’s re­veal­ing pro­file of former Gov. Bri­an Sch­weitzer; Wash­ing­ton Post colum­nist Mi­chael Ger­son on the fu­ture of Re­pub­lic­an for­eign policy; Si­mon van Zuylen-Wood on Bernie Sanders and the fu­ture of the Demo­crat­ic Party’s left wing; and Shane Gold­mach­er on Nate Mor­ris, a key ad­viser to Rand Paul.

In ad­di­tion to re­fresh­ing its vari­ous plat­forms over the last sev­er­al months, the brand went through a lead­er­ship change in March when Tim Hart­man was named CEO of the lar­ger Na­tion­al Journ­al Group and Pub­lish­er Poppy Mac­Don­ald and Ed­it­or in Chief Tim Grieve were each named Pres­id­ent.

The new print magazine is avail­able now to Na­tion­al Journ­al mem­bers and sub­scribers and on­line at Na­tion­al­Journ­al.com.

10 Ways the Re­designed Na­tion­al Journ­al Ig­nited the Con­ver­sa­tion

Mar­in Cogan’s pro­file of former Montana Gov­ernor Bri­an Sch­weitzer ig­nited a me­dia firestorm — here’s MS­N­BC’s Rachel Mad­dow dis­cuss­ing Cogan’s piece “The Gonzo Op­tion.” {{third­PartyEmbed type:ms­n­bcvideos id:n_mad­dow_d­b­lock­_140619}} The Sch­weitzer piece led The Daily Beast’s weekly list of the best lon­greads on­line (read it here)


Na­tion­al Journ­al Ed­it­or Richard Just pre­viewed the new is­sue’s broad­er out­look for the 2016 race for MS­N­BC’s “The Cycle”

{{third­PartyEmbed type:ms­n­bcvideos id:n_­cycle_bri­an1_200614}}

Ed­it­or-in-Chief Tim Grieve dis­cusses the new magazine in Cap­it­al New York‘s “60-Second In­ter­view”


Poynter high­lighted the re­designed magazine’s six long-form fea­tures (read it here)


Di­gi­day re­por­ted on Na­tion­al Journ­al’s ap­proach to long-form con­tent on­line (read it here)


Hun­dreds of Cap­it­ol Hill staffers joined Na­tion­al Journ­al to cel­eb­rate the re­design over break­fast (see Fish­bowlDC’s re-cap here)

Na­tion­al Journ­al cel­eb­rated with DC in­flu­en­tials over cock­tails at Bras­ser­ie Beck on K Street

Fo­lio re­por­ted on Na­tion­al Journ­al’s totally re­designed concept to co­in­cide with its new dir­ec­tion (read it here)


10 Ways the Redesigned <em>National Journal</em> Ignited the Conversation

Mar­in Cogan’s pro­file of former Montana Gov­ernor Bri­an Sch­weitzer ig­nited a me­dia firestorm — here’s MS­N­BC’s Rachel Mad­dow dis­cuss­ing Cogan’s piece “The Gonzo Op­tion.”

{{third­PartyEmbed type:ms­n­bcvideos id:n_mad­dow_d­b­lock­_140619}}

The Sch­weitzer piece led The Daily Beast’s weekly list of the best lon­greads on­line (read it here)


Na­tion­al Journ­al Ed­it­or Richard Just pre­viewed the new is­sue’s broad­er out­look for the 2016 race for MS­N­BC’s “The Cycle”

{{third­PartyEmbed type:ms­n­bcvideos id:n_­cycle_bri­an1_200614}}

Ed­it­or-in-Chief Tim Grieve dis­cusses the new magazine in Cap­it­al New York‘s “60-Second In­ter­view”


Poynter high­lighted the re­designed magazine’s six long-form fea­tures (read it here)


Di­gi­day re­por­ted on Na­tion­al Journ­al’s ap­proach to long-form con­tent on­line (read it here)


Hun­dreds of Cap­it­ol Hill staffers joined Na­tion­al Journ­al to cel­eb­rate the re­design over break­fast (see Fish­bowlDC’s re-cap here)

Na­tion­al Journ­al cel­eb­rated with DC in­flu­en­tials over cock­tails at Bras­ser­ie Beck on K Street

Fo­lio re­por­ted on Na­tion­al Journ­al’s totally re­designed concept to co­in­cide with its new dir­ec­tion (read it here)


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