Digital Crisis Management

Nov. 5, 2015

Tech­no­logy has sig­ni­fic­antly changed the way com­mu­nic­at­ors must pre­pare for and re­spond to crises. But how can we best use all the tools at our dis­pos­al today in one co­ordin­ated, co­hes­ive strategy…es­pe­cially when time is of the es­sence, and risks are amp­li­fied? Par­ti­cipants will ex­plore the plan­ning and im­ple­ment­a­tion of a di­git­al crisis re­sponse that in­cor­por­ates an in­teg­rated, multi-chan­nel ap­proach and pro­motes in­tern­al and ex­tern­al brand co­he­sion. Top­ics covered will in­clude the im­port­ance of on­line mon­it­or­ing and com­munity man­age­ment, the spe­cif­ic roles that real-time tools like SEO/SEM and mi­cro sites can play, and how and when to en­gage in dif­fi­cult con­ver­sa­tions while main­tain­ing brand voice.

In an effort to continue to surface and share the very best insights and perspectives on our chosen topics, we invited a panel of experts to join us for a facilitated conversation on techniques and strategies for preparing for and executing a successful digital response to a variety of crisis situations.

  • Dan Webber, Executive Vice President at Edelman and head of its DC digital team
  • Scott Peterson, Senior Vice President of Communications at the Nuclear Energy Institute
  • Jon Melzer, ‎Senior Vice President of Digital at Weber Shandwick

Click here for link to event recap.

Add to Briefcase
Download PDF

Digital Crisis Management Summary


Welcome to National Journal!

You are currently accessing National Journal from IP access. Please login to access this feature. If you have any questions, please contact your Dedicated Advisor.