Technology has significantly changed the way communicators must prepare for and respond to crises. But how can we best use all the tools at our disposal today in one coordinated, cohesive strategy…especially when time is of the essence, and risks are amplified? Participants will explore the planning and implementation of a digital crisis response that incorporates an integrated, multi-channel approach and promotes internal and external brand cohesion. Topics covered will include the importance of online monitoring and community management, the specific roles that real-time tools like SEO/SEM and micro sites can play, and how and when to engage in difficult conversations while maintaining brand voice.
In an effort to continue to surface and share the very best insights and perspectives on our chosen topics, we invited a panel of experts to join us for a facilitated conversation on techniques and strategies for preparing for and executing a successful digital response to a variety of crisis situations.
- Dan Webber, Executive Vice President at Edelman and head of its DC digital team
- Scott Peterson, Senior Vice President of Communications at the Nuclear Energy Institute
- Jon Melzer, Senior Vice President of Digital at Weber Shandwick