Course content focuses on the rapidly changing social media landscape, exploring how organizations can effectively use social channels to engage with their audiences and to meet organizational objectives. By the end of this course, students will have a greater understanding of how the major social channels are continuing to change, both demographically and functionally. They will be able to apply leading edge thinking to their organizations’ social media strategy, and embrace best practices in cultivating a more engaged audience across channels.
View the following video recordings of the presentations:
Mapping today’s channel landscape
Linking social objectives to business objectives
Writing on social: finding your voice and increasing engagement
