Social Media Fundamentals (Part 2)

Social Media Fundamentals (Part 2)
July 24, 2015

Course content focuses on the rapidly changing social media landscape, exploring how organizations can effectively use social channels to engage with their audiences and to meet organizational objectives. By the end of this course, students will have a greater understanding of how the major social channels are continuing to change, both demographically and functionally. They will be able to apply leading edge thinking to their organizations’ social media strategy, and embrace best practices in cultivating a more engaged audience across channels.

View the following video recordings of the presentations:

Monitoring and measuring on social, and embracing a conversation (rather than broadcast) mentality

Curating and sharing user-generated content

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