Email Newsletter Diagnostic

Feb. 10, 2016

The Email Newsletter Diagnostic tool developed by National Journal’s Communications Council allows Members to perform a rigorous self-assessment of their email efforts, by rating 40 different newsletter practices encompassing its full strategic life cycle—from planning, to execution, to integration, to process. The assessment will reveal opportunities to make incremental progress against the metrics that have been identified as most important, as well as potential areas of investment in systems or skill development.

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