Visual Strategy in the Information Age

June 14, 2016

Com­mu­nic­a­tion on the web is in­creas­ingly visu­al, wheth­er it’s a web­site, a news­let­ter, or any one of the so­cial me­dia plat­forms that now heav­ily pri­or­it­ize im­ages. From data visu­al­iz­a­tions and in­fograph­ics, to pho­tos and maps, to an­im­ated gifs and memes—or­gan­iz­a­tions in Wash­ing­ton have myri­ad op­por­tun­it­ies to pro­duce and share visu­al con­tent. But there are two primary chal­lenges: how do we trans­late our com­plex mis­sions, mes­sages, and pri­or­it­ies in­to visu­als that de­liv­er value for our audi­ences, and how do we man­age the in­tern­al pro­cesses and costs of im­ple­ment­ing these strategies?

Visual Strategy in the Information Age is one of a series of companion resources to Washington in the Information Age. In this playbook, we'll explain how to build and execute a successful visual communications strategy based on research findings from Washington in the Information Age 2015, accompanied by additional analysis of over 150 D.C.-based associations, nonprofits and think tanks' social media visuals.

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Visual Strategy in the Information Age Playbook

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