Communication on the web is increasingly visual, whether it’s a website, a newsletter, or any one of the social media platforms that now heavily prioritize images. From data visualizations and infographics, to photos and maps, to animated gifs and memes—organizations in Washington have myriad opportunities to produce and share visual content. But there are two primary challenges: how do we translate our complex missions, messages, and priorities into visuals that deliver value for our audiences, and how do we manage the internal processes and costs of implementing these strategies?
Visual Strategy in the Information Age is one of a series of companion resources to Washington in the Information Age. In this playbook, we'll explain how to build and execute a successful visual communications strategy based on research findings from Washington in the Information Age 2015, accompanied by additional analysis of over 150 D.C.-based associations, nonprofits and think tanks' social media visuals.