Social Role and Impact of Key Online Players

Social Role and Impact of Key Online Players
April 8, 2016

Online participants in policy discussions are not monolithic. Rather, social media users perform different social functions, each with their own set of behavioral patterns and contribution types. By understanding the role of each player, organizations can more tactfully engage influential voices and to the extent possible, influence the tone and direction of conversations taking place.

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Social Role and Impact of Key Online Players

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