Charting New Channels of Influence

Each year, our en­tire re­search run is fo­cused on the most press­ing chal­lenges that are fa­cing Gov­ern­ment Af­fairs of­fices in Wash­ing­ton.

This year, we are fo­cused on three re­search areas:

1. Or­gan­iz­ing for Col­lab­or­at­ive Ad­vocacy

How can Gov­ern­ment Af­fairs of­fices de­vel­op the right sys­tems and pro­cesses so the right people are col­lab­or­at­ively march­ing to the right ca­dence?

Our case stud­ies will ad­dress:

  • How to en­gin­eer com­mon pur­pose, a sys­tems mind­set with the right pro­cesses
  • How to part­ner across silos, op­er­at­ing as an agile, co­ordin­ated “team of teams”
  • How to tap in­to or­gan­iz­a­tion­al ex­pert­ise, en­list stake­hold­ers back at headquar­ters in your ad­vocacy ef­forts

2. Demon­strat­ing Thought Lead­er­ship in Pub­lic Policy De­bates

How do or­gan­iz­a­tions lever­age in­tern­al ex­pert­ise for multi-chan­nel ad­vocacy in­side and out­side of Wash­ing­ton?

Or­gan­iz­a­tions are no longer get­ting cred­it for their ex­pert­ise even though they may have an ex­pert on the is­sue. Tra­di­tion­ally that ex­pert­ise has been bottled up in a single chan­nel, with Cap­it­ol Hill as the re­cip­i­ent.

Our case stud­ies will ad­dress:

  • Lib­er­at­ing ex­pert­ise for smart stra­tegic pur­poses that go bey­ond Hill meet­ings

3. En­list­ing Au­then­t­ic Mes­sen­gers

How can we en­gage our broad­er net­work to play a lar­ger role in ad­vocacy mes­saging?

Or­gan­iz­a­tions face lim­its and chal­lenges in au­then­tic­ally en­ga­ging in pub­lic open de­bates.

Our case stud­ies will ad­dress:

  • En­ga­ging a broad­er net­work of em­ploy­ees and sup­port­ers to play a large role in ad­vocacy mes­saging
  • Learn­ing to go from act­or to dir­ect­or, where GA en­lists and coaches au­then­t­ic mes­sage am­bas­sad­ors

Lead­er­ship Sum­mit 2016-2017 (Oc­to­ber 26th, Novem­ber 17th & Feb­ru­ary 16th, 2017)

Cliff John­son is the Prac­tice Lead­er for the Na­tion­al Journ­al Mem­ber­ship. In this ca­pa­city, Cliff fo­cuses on de­vel­op­ing best prac­tices re­search and bench­mark­ing ini­ti­at­ives to el­ev­ate the per­form­ance of gov­ern­ment af­fairs and as­so­ci­ation pro­fes­sion­als. His cur­rent areas of study in­clude emer­ging le­gis­lat­ive and reg­u­lat­ory risk factors, in­nov­a­tions in grass­roots and grasstops pro­gram design, and so­cial me­dia ap­plic­a­tions for is­sue ad­vocacy.

Cliff Johnson

Elec­tion Pre­view with Charlie Cook (Septem­ber 28th & Novem­ber 18th)

In the fi­nal weeks lead­ing up to Elec­tion Day, Amer­ic­an voters find them­selves in the midst of fray­ing party al­li­ances and po­lar­ized me­dia cov­er­age. How will the chan­ging polit­ic­al en­vir­on­ment, na­tion­al eco­nomy and party is­sue agen­das shape voter be­ha­vi­or in the 2016 pres­id­en­tial elec­tion? Join us on Septem­ber 28th for an in-depth con­ver­sa­tion with Charlie Cook, Ed­it­or and Pub­lish­er of The Cook Polit­ic­al Re­port and polit­ic­al ana­lyst for Na­tion­al Journ­al. Cook will of­fer his in­sights on the na­tion’s polit­ic­al land­scape and the num­bers that will mat­ter most in this elec­tion cycle.

Charlie Cook

Charlie Cook National Journal

For key takeaways from this event please click here.

Elec­tion Pre­view with Ron Fourni­er (Decem­ber 9th)

Dur­ing a time of over­whelm­ing eco­nom­ic, tech­no­lo­gic­al and demo­graph­ic trans­ition, the Amer­ic­an so­cial in­sti­tu­tions that bind us to­geth­er are fail­ing to ad­apt. No in­sti­tu­tions have changed less than polit­ics and gov­ern­ment. Party al­li­ances are fray­ing. Pub­lic dis­trust of Con­gress and the White House is con­stantly on the rise. Na­tion­al Journ­al Seni­or Polit­ic­al Colum­nist Ron Fourni­er ar­gues that amidst all the dys­func­tion, pop­u­lism may be the one unit­ing force in Amer­ic­an polit­ics today. Join us on Decem­ber 9th as Ron Fourni­er un­packs how Mil­len­ni­als are work­ing out­side gov­ern­ment to cre­ate in­nov­at­ive solu­tions to the na­tion’s prob­lems, and how that will shape voter be­ha­vi­or in the 2016 pres­id­en­tial elec­tion.

Ron Fournier

Ron Fournier National Journal

Hot­line Elec­tion Pre­view Pan­el (Oc­to­ber 13th & Novem­ber 1st)

With only one week un­til Elec­tion Day, Amer­ic­an voters pre­pare to cast their bal­lots in one of the most un­pre­dict­able elec­tions of our life­time. What would a party shift in the White House or either cham­ber of Con­gress mean for your in­dustry’s policy pri­or­it­ies? Join us on Novem­ber 1st for a pre-elec­tion dis­cus­sion with mem­bers of the Na­tion­al Journ­al news­room and Hot­line staff. Our re­port­ers will share an­ec­dotes from the cam­paign trail and in­sights on the 2016 pres­id­en­tial elec­tion and this year’s key House and Sen­ate races.

Josh Kraush­aar will only be on the Oc­to­ber 13th Pan­el.

George Con­don will only be on the Novem­ber 1st Pan­el.

Josh Kraushaar

George E. Condon Jr.

Kyle Trygstad

Andrea Drusch

Adam Wollner

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