Rick Santorum Is Already Making a Movie About the Hobby Lobby Decision

The trailer is as grandiose as you’d expect.

Former U.S. Sen. Rick Santorum speaks at the 'Patriots for Romney-Ryan Reception' on August 29, 2012 in Tampa, Florida.
National Journal
Emma Roller
Add to Briefcase
Emma Roller
July 1, 2014, 5:40 a.m.

Rick San­tor­um: per­en­ni­al pres­id­en­tial can­did­ate, con­ser­vat­ive cul­ture war­ri­or … film­maker?

Echo­Light Stu­di­os, San­tor­um’s new film ven­ture, deals broadly with the threats Chris­tian­ity faces, and already has plans to weigh in on the Su­preme Court’s de­cision in Se­beli­us v. Hobby Lobby. On Monday, the Court found that some em­ploy­ers can re­fuse to cov­er their em­ploy­ees’ con­tra­cep­tion on re­li­gious grounds.

The film, One Gen­er­a­tion Away, is set to premiere on Sept. 1. The title is a hat-tip to the fam­ous Ron­ald Re­agan quote: “Free­dom is nev­er more than one gen­er­a­tion away from ex­tinc­tion.” Spliced between clips of Mike Hucka­bee talk­ing about the per­ils of gov­ern­ment over­reach, we see two uniden­ti­fied men saw­ing down a wooden cross in the middle of a field. The trail­er takes on a Ter­rence Malick vibe when a young girl wanders through this verd­ant scene to find the cross splayed on the ground.

Watch:

{{third­PartyEmbed type:vimeo id:93438387}}

Echo­Light, which is based in Frank­lin, Tenn., was foun­ded in 2011. San­tor­um be­came the stu­dio’s CEO last June. As Kev­in Lin­coln wrote in Na­tion­al Journ­al, Chris­ti­an cinema has gone through a renais­sance in re­cent years, with ma­jor stu­di­os pro­du­cing films like Heav­en Is For Real and Son of God, both which proved to be sur­pris­ing hits at the box of­fice.

San­tor­um isn’t the only con­ser­vat­ive cul­ture war­ri­or mov­ing in­to the movie busi­ness. Glenn Beck is de­vel­op­ing three “ma­jor mo­tion pic­tures,” in­clud­ing one tak­ing aim at his arch­nemes­is, Thomas Edis­on.

So far, Echo­Light’s films haven’t drawn the star power of your typ­ic­al Hol­ly­wood block­buster — un­less you count that one guy from Scan­dal. But Echo­Light’s busi­ness mod­el isn’t to seek the wide audi­ences of big-time Hol­ly­wood pro­duc­tions. In­stead, the stu­dio is tar­get­ing their main audi­ence — con­greg­a­tions — by host­ing screen­ings at churches. Why try to ap­peal to a mass audi­ence when you already have a niche of true be­liev­ers carved out?

It’s hard to scoff at that strategy — it’s worked pretty well for Rick San­tor­um’s brand so far.

What We're Following See More »
TWO MONTHS AFTER REFUSING AT CONVENTION
Cruz to Back Trump
2 days ago
THE LATEST
WHO TO BELIEVE?
Two Polls for Clinton, One for Trump
2 days ago
THE LATEST

With three days until the first debate, the polls are coming fast and furious. The latest round:

  • An Associated Press/Gfk poll of registered voters found very few voters committed, with Clin­ton lead­ing Trump, 37% to 29%, and Gary John­son at 7%.
  • A Mc­Clatchy-Mar­ist poll gave Clin­ton a six-point edge, 45% to 39%, in a four-way bal­lot test. Johnson pulls 10% support, with Jill Stein at 4%.
  • Rasmussen, which has drawn criticism for continually showing Donald Trump doing much better than he does in other polls, is at it again. A new survey gives Trump a five-point lead, 44%-39%.
NO SURPRISE
Trump Eschewing Briefing Materials in Debate Prep
2 days ago
THE DETAILS

In contrast to Hillary Clinton's meticulous debate practice sessions, Donald Trump "is largely shun­ning tra­di­tion­al de­bate pre­par­a­tions, but has been watch­ing video of…Clin­ton’s best and worst de­bate mo­ments, look­ing for her vul­ner­ab­il­it­ies.” Trump “has paid only curs­ory at­ten­tion to brief­ing ma­ter­i­als. He has re­fused to use lecterns in mock de­bate ses­sions des­pite the ur­ging of his ad­visers. He prefers spit­balling ideas with his team rather than hon­ing them in­to crisp, two-minute an­swers.”

Source:
TRUMP NO HABLA ESPANOL
Trump Makes No Outreach to Spanish Speakers
2 days ago
WHY WE CARE

Donald Trump "is on the precipice of becoming the only major-party presidential candidate this century not to reach out to millions of American voters whose dominant, first or just preferred language is Spanish. Trump has not only failed to buy any Spanish-language television or radio ads, he so far has avoided even offering a translation of his website into Spanish, breaking with two decades of bipartisan tradition."

Source:
$1.16 MILLION
Clintons Buy the House Next Door in Chappaqua
2 days ago
WHY WE CARE

Bill and Hillary Clinton have purchased the home next door to their primary residence in tony Chappaqua, New York, for $1.16 million. "By purchasing the new home, the Clinton's now own the entire cul-de-sac at the end of the road in the leafy New York suburb. The purchase makes it easier for the United States Secret Service to protect the former president and possible future commander in chief."

Source:
×