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SMP, Priorities Launch $21M Digital Buy in 9 States

The DSCC is paying for one of Bill Nelson's latest TV ads.

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Zach C. Cohen
Sept. 13, 2018, 9:55 a.m.

"Priorities USA Action and Senate Majority PAC are launching a nearly $18 million digital advertising program supporting Democratic Senate candidates in Arizona, Florida, Indiana, Missouri and North Dakota.

"Separately, SMP is announcing a $3 million digital advertising program supporting Democratic Senate candidates in Montana, Nevada, Tennessee and West Virginia.

"The ads will run wherever voters are consuming content online, including Facebook and video and audio streaming platforms such as YouTube, Hulu and Spotify." (release)

FL SEN: Sen. Bill Nelson (D) started running two TV ads Wednesday morning that argue voters “just can’t trust” Gov. Rick Scott (R). The first ad, which is paid for by the DSCC and is in Spanish, says Scott is “good friends” with and Trump who “recruited” him “to run for the Senate.” The announcer continues: “We need people to stand up to Donald Trump and his extreme agenda. If Scott goes to Washington, he will do what Trump wants.”

The second says “Scott can’t hide from the truth” that he was “fined $1.7 billion dollars for Medicare fraud … gave political donors secret contracts after Hurricane Irma … cut education … denied healthcare,” is “to blame Rick Scott for Florida’s toxic algae crisis,” and “made half a billion dollars in one deal as governor and hid it from the public.” (release)

MO SEN: Patients For Affordable Drugs launched a $700,000 praising Sen. Claire McCaskill (D) for "standing up for Missouri families" when it comes to pharmaceutical prices. (Twitter)

Missouri Rising Action launched a digital ad Wednesday calling her the “poster child” for the need for term limits, noting that she first sought political office in 1982. The announcer adds that since then she has become “one of the richest senators, and she is still voting with Washington liberals and the Hollywood elite.” (release)

MT SEN: Sen. Jon Tester (D) launched a TV ad on Wednesday saying state Auditor Matt Rosendale (R) was “caught” falsely stating he’s “a rancher.” A rancher closes: “Montana will never fall for Matt Rosendale’s load of bull.” (release)

Rosendale also released a TV ad Thursday counters Tester's talk "about the handful of times he votes with President Trump" with his "big votes" against "President Trump’s policies 75% of the time," including on "Trump’s tax cuts," "ending sanctuary cities," and "Trump’s Supreme Court nominee." Rosendale: "Montana needs a Senator who stands with President Trump on the big stuff. And doesn’t brag about the little stuff." (release)

NV SEN: NARAL Pro-Choice America launched a five-figure TV ad urging Sen. Dean Heller (R) to oppose Judge Brett Kavanaugh’s Supreme Court nomination so that women don’t need to live “in fear of punishment” should Roe v. Wade be overturned. (release)

NJ SEN: Sen. Bob Menendez (D) “on Wednesday launched another ad attacking” former pharmaceutical executive Bob Hugin (R) “over his time as CEO of Celgene, this time focusing in on a federal lawsuit against the country filed by the federal government. The U.S. Department of Justice lawsuit accused the company of selling two of its flagship drugs off-script and orchestrating a series of kickback schemes to boost sales.” (New Jersey Globe)

PA SEN: “Sen. Bob Casey (D) launched a TV ad on Wednesday highlighting his authorship of legislation mandating that schools report sexual violence on campus, protect victim confidentiality, and hold training to prevent assault. A spokesman … said the ad is the campaign's first buy in the Philadelphia media market. It is also airing in Pittsburgh.” (National Journal)

Casey also went up with an ad in Pittsburgh as well as Wilkes-Barre/Scranton saying Rep. Lou Barletta’s (R) “vote for the new tax law” is responsible for “increasing the deficit by $1.9 trillion” that would be paid for by “deep cuts to Social Security and Medicare.” It closes: “In Washington, Lou’s not for you.” (Hotline reporting)

Barletta is running a newspaper advertisement attacking Nike for signing Colin Kaepernick as a spokesman, contrasting the former NFL player known for kneeling during the National Anthem with Marine veteran Brandon Rumbaugh, who “would never let anything keep him from standing” despite missing a leg. (release)

TX SEN: Sen. Ted Cruz (R) is “up on TV with 30-second version of previously released digital ad on” Rep. Beto O’Rourke's (D) “NFL protest comments.” (Texas Tribune)

WV SEN: State Attorney General Patrick Morrisey (R) released a TV ad in which he speaks to coal miners about going "after Barack Obama's coal-killing regulations" at the Supreme Court. He contrasts that with Sen. Joe Manchin (D), who "cozied up to Hillary Clinton. They disrespect the hardworking men and women of our state." Morrisey: "I'm never going to do that. I'm going to stand up for you. Liberal Joe's gotta go! Amen brothers!" It closes with President Trump: "He is going to fight for you like nobody's ever fought for the people of West Virginia." (release)


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