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Thanedar Spot Pokes Fun at Mispronouncing His Name

The Democrat paid $150,000 to run the ad on Super Bowl Sunday.

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Zach C. Cohen
Feb. 5, 2018, 10:51 a.m.

Entrepreneur Shri Thanedar (D) ran a TV ad “Sunday night during the Super Bowl that” that depicts voters mispronouncing his name. “In the ad’s final scene of candidate-voter introductions, a female actress asks, ‘Not Rick Snyder?’ ‘That’s closer. Closer,’ Thanedar says in the ad, which was produced by Nashville-based Counterpoint LLC.”

“Thanedar’s mostly self-funded campaign is spending about $150,000 to air the 30-second ad on NBC affiliates in the Detroit, Flint, Lansing and Grand Rapids television markets. … [T]he Thanedar campaign spent $80,000 for one premium local advertising spot on WDIV-Channel 4 during the second commercial break of the Super Bowl. … Thanedar’s campaign also bought a $15,000 spot in the last hour of the National Football League’s championship game.” (Crain’s Detroit Business)

In all, Thanedar’s campaign says it has spent $1.2 million on TV ads. (release)

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