NRCC Reserves $1M; DCCC Books $236K in Air Time

The Progressive Turnout Project will spend $100,000 to target inconsistent Democratic voters.

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Ally Mutnick
Jan. 29, 2018, 10:19 a.m.

“The NRCC has reserved more than $1 million on ads on broadcast and cable TV stations to boost” state Rep. Rick Saccone (R) “in the race to replace” former Rep. Tim Murphy (R). … The DCCC’s investment is smaller, but both committees are signaling that they would make major investments if the race is close between now and the March 13 election. “The NRCC’s ad reservations begin on Monday and run all the way through March 13. But a source familiar with the buy said that the NRCC expects to spend more over that period than what’s currently on the books.” The DCCC reserved last week “$236,000 on TV ads for just a two-week flight, beginning next Tuesday.” (Politico)

ON THE GROUND. The Progressive Turnout Project will drop more than $100,000 on a voter-turnout program ahead of the March 13 special. The group will send staffers on the ground to talk with “inconsistent Democratic voters about the importance of the race and why they should commit to vote.” (release)

ON THE WEB. Former federal prosecutor Conor Lamb (D) released a three-minute web video on Saturday, highlighting his work to convict heroin dealers in western Pennsylvania and touting his respect and commitment for veterans. “I’d sit down at the table with somebody who lost their daughter or their son,” he says in the video. “I would prosecute that case like a murder because that’s what it was.” (release)


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