Rep. Raul Labrador’s (R) campaign “will be led by longtime political advisor China Veldhouse Gum.” Gum was executive director of the Idaho Republican Party and managed Labrador’s 2010 and 2012 congressional races.
Jeff Roe and Ethan Zorfas of Axiom Strategies will be principal advisors “to the campaign, responsible for overall strategy, direct mail, and digital engagement. Roe and Zorfas most recently led” Sen. Ted Cruz’s (R-TX) campaign. Cruz won the state’s presidential primary by 17 points.
Additional consultants include Glen Bolger and Robert Blizzard of Public Opinion Strategies and and Jim Innocenzi from Sandler-Innocenzi. “Bolger and Blizzard worked on Labrador’s 2016 congressional campaign and have been involved in Idaho politics for over 20 years. Jim Innocenzi will lead Labrador’s messaging and political advertising. Innocenzi has worked in Idaho politics for years and has done work for” term-limited Gov. Butch Otter (R), Sens. Mike Crapo (R) and Jim Risch (R), and former Gov. Dirk Kempthorne (R). (release)