White House to Launch Obamacare Campaign

An event Tuesday afternoon will kick off the effort to remind the public of the health care law’s benefits.

President Barack Obama, Brady Press Room Briefing
National Journal
Sophie Novack
Add to Briefcase
Sophie Novack
Dec. 3, 2013, 2:49 a.m.

The White House will launch a cam­paign to re­fo­cus at­ten­tion on the be­ne­fits of Obama­care, after two months of cov­er­age about the troubled rol­lout of Health­Care.gov, Politico re­ports.

The ad­min­is­tra­tion will fo­cus on a dif­fer­ent be­ne­fit each day lead­ing up to the Dec. 23 dead­line to en­roll in cov­er­age be­gin­ning Jan. 1. Demo­crat­ic mem­bers of Con­gress, the Demo­crat­ic Na­tion­al Com­mit­tee, con­gres­sion­al cam­paign com­mit­tees, and ad­vocacy or­gan­iz­a­tions will help to spread the mes­sage over the next three weeks.

White House press sec­ret­ary Jay Car­ney said Monday that the ad­min­is­tra­tion would not be ad­vert­ising the im­proved site to en­cour­age people to vis­it at this time. 

“The is­sue is not with the num­ber of people com­ing to the web­site and en­rolling,” he said, cit­ing the heavy traffic to the site Monday. Car­ney said the pri­or­ity for now is mak­ing sure Health­Care.gov is work­ing as well as pos­sible for those who vis­it.

However, with the site func­tion­ing far bet­ter now, the White House wants to re­verse the botched rol­lout nar­rat­ive, and re­turn to the idea that the health care law is more than a web­site. 

Health­Care.gov met our self-im­posed Novem­ber 30 dead­line, and even as we con­tin­ue to make im­prove­ments to the web­site, we’ll also re­mind the pub­lic about how the Af­ford­able Care Act is already mak­ing a pos­it­ive dif­fer­ence in the lives of mil­lions of Amer­ic­ans today,” said Josh Earn­est, a White House spokes­man. 

The push is in­ten­ded to re­store faith both in the pub­lic and in Demo­crats in Con­gress, who have be­come in­creas­ingly con­cerned about los­ing voter sup­port amid the prob­lem­at­ic rol­lout.

Obama will kick off the ef­fort with a White House event at 2:30 p.m. Tues­day.

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