RGA Digital Strategy Targets Incumbents’ Jobs Message

Democrats hope to run on the economy in 2018.

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Zach C. Cohen
March 3, 2017, 10:49 a.m.

The RGA on Fri­day is launch­ing “a new di­git­al cam­paign tar­get­ing Demo­crat gov­ernors on their anti-jobs, anti-busi­ness policies. … This di­git­al cam­paign will high­light news, re­search and in­sights on Demo­crat gov­ernors’ failed re­cords and con­tin­ued ef­forts to push anti-jobs le­gis­la­tion.”

The ads tar­get the four in­cum­bent gov­ernors up for reelec­tion: Govs. Dan Mal­loy (D) of Con­necti­c­ut, Gina Rai­mondo (D) of Rhode Is­land, Tom Wolf (D) of Pennsylvania, and Kate Brown (D) of Ore­gon. Also two term-lim­ited gov­ernors in DGA lead­er­ship: Gov. Jay Inslee (D) of Wash­ing­ton and Terry McAul­iffe (D) of Vir­gin­ia). (re­lease)

The ads come after re­ports in the New York Times, Wash­ing­ton Post, and Politico that Demo­crats run­ning for reelec­tion in 2018, as well as lead­er­ship at the DGA, hope to em­phas­ize jobs ahead of the midterms.


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