The NFL Wants Your Blood

For a good cause, of course.

National Journal
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Marina Koren
Dec. 11, 2013, 11:46 a.m.

Donat­ing blood has many be­ne­fits. You can help save lives. You get free juice and cook­ies. And, if you live in New York City, New Jer­sey, or Long Is­land, you could get free tick­ets to the Su­per Bowl.

The con­test, cre­ated through a part­ner­ship between tristate-area dona­tion cen­ters and the New York/New Jer­sey Su­per Bowl Host Com­mit­tee, kicked off in the spring and re­mains open un­til Jan. 17. The win­ning blood may already be out there, trapped in­side a vi­al, wait­ing for its former own­er to find out wheth­er he or she has won two seats at next year’s Su­per Bowl at Met­Life Sta­di­um in New York, the first played out­doors in a cold-weath­er city.

All donors re­ceive a “Su­per Com­munity Blood Drive” wrist­band. It’s in­ev­it­able that some of the people who agree to a needle prick are just do­ing it for the tick­ets. But for an or­gan­iz­a­tion that is al­most tyr­an­nic­ally fo­cused on main­tain­ing a clean im­age, such as the NFL, cap­it­al­iz­ing on the good­ness of people’s hearts is not such a bad idea.