New Joni Ernst TV Ad Goes Back to Her Hog-Castrating Roots

It’s back. Just minus the word “conservative.”

Joni Ernst Pig Ad
National Journal
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Shane Goldmacher
Oct. 22, 2014, 5:52 a.m.

Re­pub­lic­an Joni Ernst, who burst onto the na­tion­al stage with an ad earli­er this year tout­ing her prowess at cas­trat­ing hogs, re­turns to the pig farm for a new ad in the fi­nal two weeks of the Iowa Sen­ate race.

“It’s a mess. Dirty, noisy, and it stinks,” Ernst says, sur­roun­ded by pigs and wear­ing the same vest she donned for her ori­gin­al hog-cas­tra­tion ad. “Not this lot — I’m talk­ing about the one in Wash­ing­ton.”

Ernst is run­ning against Demo­crat­ic Rep. Bruce Bra­ley in one of the closest Sen­ate races in the coun­try. “Too many typ­ic­al politi­cians, hog­ging, wast­ing and full of …,” she pauses. “Well, let’s just say bad ideas.”

Her cam­paign says the new ad fea­tures the same pigs as the first one. One dif­fer­ence: The first ad aired dur­ing the primary, and so the clos­ing tagline called her “Con­ser­vat­ive Joni Ernst — U.S. Sen­ate.” The latest edi­tion, weeks be­fore the gen­er­al elec­tion, has dropped the word “con­ser­vat­ive.”

Ernst is run­ning against Demo­crat­ic Rep. Bruce Bra­ley in one of the closest Sen­ate races in the coun­try. “Too many typ­ic­al politi­cians, hog­ging, wast­ing and full of …,” she pauses. “Well, let’s just say bad ideas.”

Her cam­paign says the new ad fea­tures the same pigs as the first one. One dif­fer­ence: The first ad aired dur­ing the primary, and so the clos­ing tagline called her “Con­ser­vat­ive Joni Ernst — U.S. Sen­ate.” The latest edi­tion, weeks be­fore the gen­er­al elec­tion, has dropped the word “con­ser­vat­ive.”

The Ernst cam­paign did not im­me­di­ately say how much it was spend­ing to air the spot.

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