GOP Senate Candidate Compares Cutting Spending to Hog Castration

There’s no putting lipstick on a pig in this television spot that wants to make Washington spenders “squeal.”

National Journal
Add to Briefcase
Matt Vasilogambros
March 25, 2014, 7:26 a.m.

Up­ton Sin­clair wrote that the meat­pack­ing in­dustry could “use everything about the hog ex­cept the squeal.” Well, one Iowa Re­pub­lic­an has found a way to use that squeal for a new ad for her Sen­ate run.

“I grew up cas­trat­ing hogs on an Iowa farm, so when I come to Wash­ing­ton, I’ll know how to cut pork,” state Sen. Joni Ernst says in the ad, with folk mu­sic and pig squeals play­ing in the back­ground.

Ernst is in a five-way race to se­cure the Re­pub­lic­an nom­in­a­tion for Sen. Tom Har­kin’s seat. The Demo­crat is re­tir­ing after nearly 30 years in of­fice. Demo­crat­ic Rep. Bruce Bra­ley is heav­ily favored to win the seat.

“Wash­ing­ton is full of big spend­ers,” Ernst says to­ward the end of the ad, which fea­tures shots of pigs in wooden pens. “Let’s make ‘em squeal.” A pig squeals at the con­clu­sion of the ad.

The ad buy is go­ing up on Des Moines area cable on Tues­day, and it will ex­pand in the com­ing weeks.