It’s a confused time for Obamacare: As its poll numbers bounce up and down in Gallup’s recent measurements, the signals coming from Democratic campaigns also paint a contradictory picture.
— Pennsylvania gubernatorial candidate Allyson Schwartz‘s (D) new TV ad touting her work on Obamacare has attracted significant attention. It follows another notable move in health care politics, when the main outside group backing Sen. Mark Begich (D) aired a testimonial ad touting the law’s insurance reforms on preexisting conditions.
— Yet not every Democrat or Democratic campaign is marching in the same direction in its messaging. Sen. Kay Hagan‘s (D) first flight of radio advertising included criticism of North Carolina state House Speaker Thom Tillis (R) for once calling health care reform “a great idea” (before saying it couldn’t be paid for). Meanwhile, Sen. Mary Landrieu (D), also in a tough red state race, pledged to the Washington Post this week that she’ll be on offense on health care, regarding Medicaid expansion and other access issues.
— Obamacare’s healthy enrollment numbers and other recent successes in certain states, after a rocky start at implementation, may eventually force Republicans to change their strategy of attacking the law. (Democrats argue results in 2012 and other elections show it’s already costing them.)
But for now. it’s Democrats who are going with different messages indifferent situations, from Democratic primaries to tough general election matchups. Obamacare isn’t a completely stable fixture of the political landscape; opinions on it continue to evolve. So, too, will the messaging we see.
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