RGA Goes Positive in New Ad

TV spot is the first from the committee in Ohio and the RGA’s first positive ad of the cycle.

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Karyn Bruggeman
May 8, 2014, 7:35 a.m.

The Re­pub­lic­an Gov­ernors As­so­ci­ation launched their first TV ad in Ohio on Thursday. The 30 second spot is the first of the cycle from the com­mit­tee to go pos­it­ive, and the fifth state over­all where they’ve gone on TV along with Michigan, Arkan­sas, Wis­con­sin and South Car­o­lina. The ad touts Gov. John Kasich’s (R) work re­du­cing un­em­ploy­ment, cre­at­ing jobs and elim­in­at­ing the state’s budget de­fi­cit. (re­lease)

The ad mir­rors the first two ads run by Kasich, which fo­cused on his bio­graphy and his ef­forts to turn the state’s eco­nomy around. The change in tone from pre­vi­ous RGA ads in oth­er states doesn’t ne­ces­sar­ily in­dic­ate that Kasich is more or less vul­ner­able than oth­er in­cum­bents, but pos­it­ive spots from out­side groups are al­ways note­worthy.

“The RGA is ex­pec­ted to pay for a ‘sev­en-fig­ure’ ad cam­paign in Ohio throughout the cam­paign,” ac­cord­ing to one source. “Sources es­tim­ate that the RGA spent about $30,000 on the first ad in the Colum­bus me­dia mar­ket.” (Colum­bus Dis­patch) An­oth­er “me­dia-buy­ing source told Politico Wed­nes­day that” the com­mit­tee spent “up­wards of $150,000 on cable alone” on this first ad. (Politico)

WAR ON WO­MEN. Planned Par­ent­hood Pres­id­ent Cecile Richards penned an op-ed in the Cin­cin­nati En­quirer Wed­nes­day de­tail­ing Kasich’s re­cord on abor­tion and wo­men’s health, and pledges the or­gan­iz­a­tion “will be work­ing…to de­feat Kasich and send a wo­men’s health cham­pi­on to the gov­ernor’s man­sion.”


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