How Do You Spell ‘Pryor’? New Crossroads Ad Says ‘O-B-A-M-A’

American Crossroads also releases poll showing Pryor trailing Republican Tom Cotton by 5 points.

UNITED STATES - APRIL 25: Sen. Mark Pryor, D-Ark., prepares to speak at a Senate Democratic Steering and Outreach Committee's "Rural Summit," on issues such as housing, rural development, agriculture, education and conservation in the Dirksen Senate Office building. 
CQ-Roll Call,Inc.
Alex Roarty
Add to Briefcase
See more stories about...
Alex Roarty
June 2, 2014, 8:05 p.m.

Amer­ic­ans Cross­roads is be­gin­ning a ma­jor ad buy in Arkan­sas on Tues­day, spend­ing nearly a half-mil­lion dol­lars on a new TV spot that tells view­ers Demo­crat­ic Sen. Mark Pry­or votes just like Pres­id­ent Obama.

And just as the Karl Rove-linked su­per PAC hits the air­waves, it’s also re­leas­ing an in­tern­al poll of its own show­ing the GOP nom­in­ee, Rep. Tom Cot­ton, with a com­fort­able 5-point lead over the two-term Demo­crat­ic in­cum­bent among likely voters. The GOP sur­vey re­ports the pres­id­ent’s ap­prov­al rat­ings hov­er­ing in the mid-30s — a dan­ger­ous level of sup­port for any can­did­ate run­ning in the same party.

Col­lect­ively, the ac­tions look like an at­tempt to re­as­sure nervous sup­port­ers that Cot­ton is a clear-cut fa­vor­ite to win in Novem­ber after a rocky couple of months for his cam­paign. Once the GOP’s most cel­eb­rated re­cruit of 2014, Cot­ton has watched a string of pub­lic polls this spring show Pry­or un­ex­pec­tedly hold­ing the lead — one by as many as 11 points. Al­though out­wardly still con­fid­ent, the Re­pub­lic­an’s aides began ac­know­ledging they had made mis­takes in the race’s early go­ing.

But Cot­ton still has the ad­vant­age of run­ning in a deeply red state and with the help of well-fun­ded out­side group al­lies, who have already spent mil­lions aid­ing his can­did­acy. The latest ad, a $440,000 buy spread over one week, re­vis­its an old theme of the cam­paign: Pry­or votes just like the un­pop­u­lar Obama.

In the spot, a grade-school­er is asked to spell “Pry­or” in a kind of mock spelling bee. The child re­sponds by spelling out “O-B-A-M-A,” and the judges rule that she was “close enough.” (The Scripps Na­tion­al Spelling Bee was held last week.)

Cross­roads’ sur­vey found Obama’s ap­prov­al rat­ing un­der­wa­ter, with 35 per­cent ap­prov­ing and 62 per­cent dis­ap­prov­ing of his per­form­ance. It showed Pry­or with a stronger fa­vor­ab­il­ity among voters — 45 per­cent ap­prov­ing, 36 per­cent dis­ap­prov­ing versus 40 per­cent to 36 per­cent for Cot­ton — but a gen­er­ic Re­pub­lic­an can­did­ate with a 5-point edge over Pry­or, 45 per­cent to 40 per­cent.

The poll, con­duc­ted from May 27 to May 29 by Pub­lic Opin­ion Strategies, has a mar­gin of er­ror of plus or minus 4.39 per­cent­age points. It sur­veyed 500 likely voters by land­line and cell phone.

In the head-to-head match­up, Cot­ton leads 46 per­cent to 41 per­cent, with 7 per­cent un­de­cided.

“Forty-one per­cent is a per­il­ous place for an in­cum­bent to find him­self, and Mark Pry­or is a ser­i­ous un­der­dog to Tom Cot­ton in this race,” the polling memo from POS read.

The poll also found Re­pub­lic­an gubernat­ori­al can­did­ate Asa Hutchin­son lead­ing Demo­crat Mike Ross 48 per­cent to 42 per­cent. 

What We're Following See More »
MORE DISAPPROVE OF COUNTRY’S DIRECTION
Trump Approval Rating Steady
1 hours ago
THE DETAILS

According to a new CNN poll, "37% of Americans approve of the way Trump is handling the presidency, 57% disapprove—virtually identical to his marks in late September. But the percentage who say things in the country are going well has fallen from 53% in August to 46% now."

Source:
Doesn’t Express Confidence in Marino
Trump to Declare Opioid Emergency Next Week
11 hours ago
THE LATEST

After initially promising it in August, "President Trump said Monday that he will declare a national emergency next week to address the opioid epidemic." When asked, he also "declined to express confidence in Rep. Tom Marino (R-Pa.), his nominee for drug czar, in the wake of revelations that the lawmaker helped steer legislation making it harder to act against giant drug companies."

Source:
IN LIGHT OF 60 MINUTES REVELATIONS
Manchin Asks Trump to Drop Marino’s Nomination for Drug Czar
20 hours ago
THE LATEST
WOULD OVERTURN MARINO LEGISLATION ON DRUG DISTRIBUTORS
McCaskill Will Introduce Bill in Response to “60 Minutes” Scoop
20 hours ago
THE DETAILS

In the wake of Sunday's blockbuster 60 Minutes/Washington Post report on opioid regulation and enforcement, Sen. Claire McCaskill (D-MO) has introduced legislation that "would repeal a 2016 law that hampered the Drug Enforcement Administration’s ability to regulate opioid distributors it suspects of misconduct." In a statement, McCaskill said: “Media reports indicate that this law has significantly affected the government’s ability to crack down on opioid distributors that are failing to meet their obligations and endangering our communities."

Source:
EVACUATION DRILL STARTS NEXT MONDAY
U.S. Military to Practice Evacuating Americans in S. Korea
21 hours ago
THE LATEST

"The United States military said on Monday that it would practice evacuating noncombatant Americans out of South Korea in the event of war and other emergencies, as the two allies began a joint naval exercise amid heightened tensions with North Korea. The evacuation drill, known as Courageous Channel, is scheduled from next Monday through Friday and is aimed at preparing American 'service members and their families to respond to a wide range of crisis management events such as noncombatant evacuation and natural or man-made disasters,' the United States military said in a statement."

Source:
×
×

Welcome to National Journal!

You are currently accessing National Journal from IP access. Please login to access this feature. If you have any questions, please contact your Dedicated Advisor.

Login