How Do You Spell ‘Pryor’? New Crossroads Ad Says ‘O-B-A-M-A’

American Crossroads also releases poll showing Pryor trailing Republican Tom Cotton by 5 points.

UNITED STATES - APRIL 25: Sen. Mark Pryor, D-Ark., prepares to speak at a Senate Democratic Steering and Outreach Committee's "Rural Summit," on issues such as housing, rural development, agriculture, education and conservation in the Dirksen Senate Office building. 
CQ-Roll Call,Inc.
Alex Roarty
Add to Briefcase
See more stories about...
Alex Roarty
June 2, 2014, 8:05 p.m.

Amer­ic­ans Cross­roads is be­gin­ning a ma­jor ad buy in Arkan­sas on Tues­day, spend­ing nearly a half-mil­lion dol­lars on a new TV spot that tells view­ers Demo­crat­ic Sen. Mark Pry­or votes just like Pres­id­ent Obama.

And just as the Karl Rove-linked su­per PAC hits the air­waves, it’s also re­leas­ing an in­tern­al poll of its own show­ing the GOP nom­in­ee, Rep. Tom Cot­ton, with a com­fort­able 5-point lead over the two-term Demo­crat­ic in­cum­bent among likely voters. The GOP sur­vey re­ports the pres­id­ent’s ap­prov­al rat­ings hov­er­ing in the mid-30s — a dan­ger­ous level of sup­port for any can­did­ate run­ning in the same party.

Col­lect­ively, the ac­tions look like an at­tempt to re­as­sure nervous sup­port­ers that Cot­ton is a clear-cut fa­vor­ite to win in Novem­ber after a rocky couple of months for his cam­paign. Once the GOP’s most cel­eb­rated re­cruit of 2014, Cot­ton has watched a string of pub­lic polls this spring show Pry­or un­ex­pec­tedly hold­ing the lead — one by as many as 11 points. Al­though out­wardly still con­fid­ent, the Re­pub­lic­an’s aides began ac­know­ledging they had made mis­takes in the race’s early go­ing.

But Cot­ton still has the ad­vant­age of run­ning in a deeply red state and with the help of well-fun­ded out­side group al­lies, who have already spent mil­lions aid­ing his can­did­acy. The latest ad, a $440,000 buy spread over one week, re­vis­its an old theme of the cam­paign: Pry­or votes just like the un­pop­u­lar Obama.

In the spot, a grade-school­er is asked to spell “Pry­or” in a kind of mock spelling bee. The child re­sponds by spelling out “O-B-A-M-A,” and the judges rule that she was “close enough.” (The Scripps Na­tion­al Spelling Bee was held last week.)

Cross­roads’ sur­vey found Obama’s ap­prov­al rat­ing un­der­wa­ter, with 35 per­cent ap­prov­ing and 62 per­cent dis­ap­prov­ing of his per­form­ance. It showed Pry­or with a stronger fa­vor­ab­il­ity among voters — 45 per­cent ap­prov­ing, 36 per­cent dis­ap­prov­ing versus 40 per­cent to 36 per­cent for Cot­ton — but a gen­er­ic Re­pub­lic­an can­did­ate with a 5-point edge over Pry­or, 45 per­cent to 40 per­cent.

The poll, con­duc­ted from May 27 to May 29 by Pub­lic Opin­ion Strategies, has a mar­gin of er­ror of plus or minus 4.39 per­cent­age points. It sur­veyed 500 likely voters by land­line and cell phone.

In the head-to-head match­up, Cot­ton leads 46 per­cent to 41 per­cent, with 7 per­cent un­de­cided.

“Forty-one per­cent is a per­il­ous place for an in­cum­bent to find him­self, and Mark Pry­or is a ser­i­ous un­der­dog to Tom Cot­ton in this race,” the polling memo from POS read.

The poll also found Re­pub­lic­an gubernat­ori­al can­did­ate Asa Hutchin­son lead­ing Demo­crat Mike Ross 48 per­cent to 42 per­cent. 

What We're Following See More »
Spicer Excludes NYT, CNN, BuzzFeed from Press Gaggle
6 hours ago
WHY WE CARE
SANS PROOF
NRA Chief: Leftist Protesters Are Paid
7 hours ago
UPDATE
EXECUTIVE ORDER
Trump: Agencies Should Recommend Regulations to Repeal
8 hours ago
THE DETAILS
NEW TRAVEL BAN COMING SOON
Trump Still on Campaign Rhetoric
10 hours ago
UPDATE
“WE’RE CHANGING IT”
Trump Rails On Obamacare
10 hours ago
UPDATE

After spending a few minutes re-litigating the Democratic primary, Donald Trump turned his focus to Obamacare. “I inherited a mess, believe me. We also inherited a failed healthcare law that threatens our medical system with absolute and total catastrophe” he said. “I’ve been watching and nobody says it, but Obamacare doesn’t work.” He finished, "so we're going to repeal and replace Obamacare."

×
×

Welcome to National Journal!

You are currently accessing National Journal from IP access. Please login to access this feature. If you have any questions, please contact your Dedicated Advisor.

Login