Johanna Derlega Named Senior Vice President National Journal LIVE and Advertising

Add to Briefcase
See more stories about...
June 10, 2014, 6:58 a.m.

Wash­ing­ton, DC; June 10, 2014 ““ Jo­hanna Derlega has been pro­moted to seni­or vice pres­id­ent, Na­tion­al Journ­al LIVE and Ad­vert­ising, Poppy Mac­Don­ald, Na­tion­al Journ­al pres­id­ent and pub­lish­er an­nounced today. In this ex­pan­ded role, Ms. Derlega, who has served as gen­er­al man­ager of the brand’s events di­vi­sion since Ju­ly 2013, will add over­sight of all ad­vert­ising and events rev­en­ue growth to her port­fo­lio, while con­tinu­ing to lead the events di­vi­sion. She is based in Wash­ing­ton and re­ports to Ms. Mac­Don­ald.

“I couldn’t be more ex­cited to have Jo­hanna as a part­ner in our con­tin­ued growth,” said Ms. Mac­Don­ald. “Jo­hanna is trus­ted by our cli­ents, is a proven lead­er in busi­ness de­vel­op­ment strategy, and is praised as a man­ager who gets the best work out of her team. There is no ques­tion her lead­er­ship will best serve our strategy to be first to mar­ket with in­nov­at­ive ad­vert­ising plat­forms, sup­por­ted by seam­less ex­e­cu­tion and de­liv­ery for our ad­vert­ising part­ners.”

A Wash­ing­ton nat­ive, Derlega began her ad­vert­ising ca­reer at The Hill News­pa­per, work­ing her way up from ac­count ex­ec­ut­ive to dir­ect­or of its ad­vert­ising di­vi­sion. Since join­ing Na­tion­al Journ­al just un­der a year ago, she has quickly grown the over­all busi­ness by 61% with more an­nu­al events and by coin­ing new live formats, in­clud­ing re­gion­ally based policy sum­mits geared to sup­port­ing un­der­writers’ grass­roots ef­forts out­side Wash­ing­ton.

In ad­di­tion to the growth of its events prac­tice, Na­tion­al Journ­al con­tin­ues to ag­gress­ively ex­pand its di­git­al busi­ness. The re­launch of Na­tion­al­Journ­ last fall un­der the lead­er­ship of Pres­id­ent and Ed­it­or-in-Chief Tim Grieve res­ul­ted in 63% growth in unique vis­it­ors. The de­liv­ery of in­nov­at­ive di­git­al ad­vert­ising solu­tions has con­trib­uted to 153% di­git­al rev­en­ue growth this year. The brand is gear­ing up for the re­design of its print magazine later this month, while the product and de­vel­op­ment team is fo­cused on build­ing a new di­git­al product pipeline for the second half of this year.

What We're Following See More »
Byrd Rule Could Trip Up Health Legislation
3 hours ago

"Even if House Republicans manage to get enough members of their party on board with the latest version of their health care bill, they will face another battle in the Senate: whether the bill complies with the chamber’s arcane ... Byrd rule, which stipulates all provisions in a reconciliation bill must affect federal spending and revenues in a way that is not merely incidental." Democrats should have the advantage in that fight, "unless the Senate pulls another 'nuclear option.'”

Senate Votes To Fund Government
5 hours ago
House Passes Spending Bill
6 hours ago

The House has passed a one-week spending bill that will avert a government shutdown which was set to begin at midnight. Lawmakers now have an extra week to come to a longer agreement which is expected to fund the government through the end of the fiscal year in September. The legislation now goes to the Senate, where it is expected to pass before President Trump signs it.

Acosta Confirmed As Labor Secretary
7 hours ago

Alexander Acosta was confirmed Thursday night as Labor secretary, officially filling out President Trump's cabinet on day 98 of his presidency. Nine Democrats joined every present Republican in voting to approve Acosta, with the final tally at 60-38. Trump's first choice for Labor secretary, Andrew Puzder, withdrew his nomination after taking criticism for hiring undocumented workers and for other matters in his personal life.

Hurd to Make Push on Federal IT
8 hours ago

"Rep. Will Hurd (R-TX) plans to introduce legislation today designed to help federal agencies update their aging technology—and this time, it has White House backing. Hurd worked alongside White House Office of American Innovation officials Reed Cordish and Chris Liddell in crafting and tweaking the legislation, and called their partnership an 'invaluable' part of the process."


Welcome to National Journal!

You are currently accessing National Journal from IP access. Please login to access this feature. If you have any questions, please contact your Dedicated Advisor.