Johanna Derlega Named Senior Vice President National Journal LIVE and Advertising

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June 10, 2014, 6:58 a.m.

Wash­ing­ton, DC; June 10, 2014 ““ Jo­hanna Derlega has been pro­moted to seni­or vice pres­id­ent, Na­tion­al Journ­al LIVE and Ad­vert­ising, Poppy Mac­Don­ald, Na­tion­al Journ­al pres­id­ent and pub­lish­er an­nounced today. In this ex­pan­ded role, Ms. Derlega, who has served as gen­er­al man­ager of the brand’s events di­vi­sion since Ju­ly 2013, will add over­sight of all ad­vert­ising and events rev­en­ue growth to her port­fo­lio, while con­tinu­ing to lead the events di­vi­sion. She is based in Wash­ing­ton and re­ports to Ms. Mac­Don­ald.

“I couldn’t be more ex­cited to have Jo­hanna as a part­ner in our con­tin­ued growth,” said Ms. Mac­Don­ald. “Jo­hanna is trus­ted by our cli­ents, is a proven lead­er in busi­ness de­vel­op­ment strategy, and is praised as a man­ager who gets the best work out of her team. There is no ques­tion her lead­er­ship will best serve our strategy to be first to mar­ket with in­nov­at­ive ad­vert­ising plat­forms, sup­por­ted by seam­less ex­e­cu­tion and de­liv­ery for our ad­vert­ising part­ners.”

A Wash­ing­ton nat­ive, Derlega began her ad­vert­ising ca­reer at The Hill News­pa­per, work­ing her way up from ac­count ex­ec­ut­ive to dir­ect­or of its ad­vert­ising di­vi­sion. Since join­ing Na­tion­al Journ­al just un­der a year ago, she has quickly grown the over­all busi­ness by 61% with more an­nu­al events and by coin­ing new live formats, in­clud­ing re­gion­ally based policy sum­mits geared to sup­port­ing un­der­writers’ grass­roots ef­forts out­side Wash­ing­ton.

In ad­di­tion to the growth of its events prac­tice, Na­tion­al Journ­al con­tin­ues to ag­gress­ively ex­pand its di­git­al busi­ness. The re­launch of Na­tion­al­Journ­al.com last fall un­der the lead­er­ship of Pres­id­ent and Ed­it­or-in-Chief Tim Grieve res­ul­ted in 63% growth in unique vis­it­ors. The de­liv­ery of in­nov­at­ive di­git­al ad­vert­ising solu­tions has con­trib­uted to 153% di­git­al rev­en­ue growth this year. The brand is gear­ing up for the re­design of its print magazine later this month, while the product and de­vel­op­ment team is fo­cused on build­ing a new di­git­al product pipeline for the second half of this year.

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