Washington, DC; June 10, 2014 ““ Johanna Derlega has been promoted to senior vice president, National Journal LIVE and Advertising, Poppy MacDonald, National Journal president and publisher announced today. In this expanded role, Ms. Derlega, who has served as general manager of the brand’s events division since July 2013, will add oversight of all advertising and events revenue growth to her portfolio, while continuing to lead the events division. She is based in Washington and reports to Ms. MacDonald.
“I couldn’t be more excited to have Johanna as a partner in our continued growth,” said Ms. MacDonald. “Johanna is trusted by our clients, is a proven leader in business development strategy, and is praised as a manager who gets the best work out of her team. There is no question her leadership will best serve our strategy to be first to market with innovative advertising platforms, supported by seamless execution and delivery for our advertising partners.”
A Washington native, Derlega began her advertising career at The Hill Newspaper, working her way up from account executive to director of its advertising division. Since joining National Journal just under a year ago, she has quickly grown the overall business by 61% with more annual events and by coining new live formats, including regionally based policy summits geared to supporting underwriters’ grassroots efforts outside Washington.
In addition to the growth of its events practice, National Journal continues to aggressively expand its digital business. The relaunch of NationalJournal.com last fall under the leadership of President and Editor-in-Chief Tim Grieve resulted in 63% growth in unique visitors. The delivery of innovative digital advertising solutions has contributed to 153% digital revenue growth this year. The brand is gearing up for the redesign of its print magazine later this month, while the product and development team is focused on building a new digital product pipeline for the second half of this year.
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