National Journal Debuts Redesigned Magazine

Redesign Marks Next Phase in Reimagining of Larger National Journal Brand

National Journal
Add to Briefcase
See more stories about...
June 20, 2014, 6:46 a.m.

Wash­ing­ton, D.C. (June 19, 2014) - Na­tion­al Journal today de­buts the re­design of its flag­ship magazine, which has been re­in­ven­ted as Wash­ing­ton’s defin­it­ive magazine of story-telling about polit­ics, policy, gov­ern­ment, and ideas for those liv­ing and work­ing in­side as well as out­side the na­tion’s cap­it­al. Un­der the lead­er­ship of ed­it­or Richard Just, the re­design of the 45-year-old pub­lic­a­tion is the next phase in a lar­ger re­ima­gin­ing of the Na­tion­al Journ­al brand, which began last Oc­to­ber with the suc­cess­ful re­launch of the web­site. Since then read­er­ship has in­creased; for 2014 year to date, web­site traffic is up 57%, mo­bile us­age has grown 20%, and there has been a year over year 118% growth in rev­en­ue. The in­aug­ur­al is­sue, avail­able today to sub­scribers and Na­tion­al Journ­al mem­bers, takes a com­pre­hens­ive look ahead at the 2016 pres­id­en­tial race — the con­tenders and the people and is­sues be­hind them.

“In re-en­vi­sion­ing the magazine, we built on Na­tion­al Journ­al‘s found­a­tion of non-par­tis­an in­tel­li­gent re­port­ing and ana­lys­is to come up with a product that em­phas­izes deeply re­por­ted long-form journ­al­ism through com­pel­ling char­ac­ter-driv­en nar­rat­ives about Wash­ing­ton and the world of polit­ics — for thought lead­ers throughout the coun­try,” said Just.

Just de­scribes this vis­ion in a let­ter from the ed­it­or fea­tured in the magazine and on­line at: ht­tp://­tion­al­journ­­it­or-s-note-about-the-re­designed-na­tion­al-journ­al-magazine-20140618.

“We have taken a new ap­proach to how we cov­er Wash­ing­ton both di­git­ally and in print,” said Ed­it­or-in-Chief Tim Grieve. “In the fall, we were fo­cused on grow­ing our di­git­al pres­ence. Now we are turn­ing to the magazine to provide our audi­ence with in-depth, well-writ­ten stor­ies that cov­er this city in a way that no one else does.”

In ad­di­tion to bol­ster­ing the magazine’s long-form re­port­ing, Just has up­dated the format and in­tro­duced new fea­tures in­clud­ing:

  • The In­ner Loop ““ A front of the book sec­tion fea­tur­ing fun-to-read short nar­rat­ives about DC and the world of polit­ics.
  • Hy­per­loc­al ““ This fea­ture, writ­ten on the ground by loc­al journ­al­ists, looks at how polit­ic­al con­tro­ver­sies are play­ing out in spe­cif­ic towns and com­munit­ies across the coun­try.
  • One Good Idea ““ Ex­plores smart, in­nov­at­ive policy ideas be­ing gen­er­ated by wonks that aren’t ne­ces­sar­ily get­ting the at­ten­tion they should.
  • One Good Book ““ Takes a look at new polit­ic­al books — and the ideas in them — that may not have got­ten the at­ten­tion they de­serve.
  • First-Per­son ““ A guest column from those who have worked in polit­ics and policy that of­fers an hon­est look at Wash­ing­ton — from those who know the city best.
  • Tac­tics ““ A back of the book fea­ture that uses sur­vey data com­piled by Na­tion­al Journ­al’s re­search di­vi­sion to ex­plain how Wash­ing­ton really works.
  • One Good Chart ““ In each is­sue, this back­page fea­ture will tell a story about the world of polit­ics or DC us­ing a com­pel­ling graph­ic.

Just, who joined the magazine in March, has ex­pan­ded the pub­lic­a­tion’s masthead with new tal­ent, in­clud­ing man­aging ed­it­or Aman­da Cormi­er and writers and con­trib­ut­ors Michelle Cottle, Nora Ca­plan-Brick­er, Eth­an Ep­stein, Si­mon Van Zuylen-Wood, and Daniel Lib­it. They joined those who were already part of Na­tion­al Journ­al, in­clud­ing deputy ed­it­or An­die Coller and magazine writers Tim Al­berta, Peter Bein­art, Mar­in Cogan, Shane Gold­mach­er, and Alex Seitz-Wald.

De­sign­er Joe Heroun was re­spons­ible for trans­form­ing the look of the magazine. Un­der Heroun’s art dir­ec­tion, the first is­sue fea­tures strik­ing pho­to­graphy and ori­gin­al art to com­ple­ment the writ­ing. The first new cov­er, which de­picts the long road to the White House, is the work of design firm Heads of State, and fits with the magazine’s great­er fo­cus on beau­ti­ful ori­gin­al art­work, both il­lus­tra­tions and pho­to­graphy.

Mean­while, Na­tion­al Journ­al design dir­ect­or Jenny Mazer has cre­ated a new format for present­ing magazine pieces on the web — an el­eg­ant new tem­plate that fea­tures a par­al­lax treat­ment with big, bold pho­to­graphy and storytelling tools to be used with all fea­ture magazine pieces. The tem­plate also brings with it a new im­pact­ful space for ad­vert­ising that in­cludes a Rising Star Bill­board unit for en­hanced en­gage­ment with read­ers.

Fea­ture pieces in the new is­sue in­clude: Peter Bein­art’s fore­cast of what a Hil­lary Clin­ton pres­id­ency would look like; Tim Al­berta’s pro­file of Gov. Scott Walk­er, which ex­plains why he may be a for­mid­able con­tender in 2016; Mar­in Cogan’s re­veal­ing pro­file of former Gov. Bri­an Sch­weitzer; Wash­ing­ton Post colum­nist Mi­chael Ger­son on the fu­ture of Re­pub­lic­an for­eign policy; Si­mon van Zuylen-Wood on Bernie Sanders and the fu­ture of the Demo­crat­ic Party’s left wing; and Shane Gold­mach­er on Nate Mor­ris, a key ad­viser to Rand Paul.

In ad­di­tion to re­fresh­ing its vari­ous plat­forms over the last sev­er­al months, the brand went through a lead­er­ship change in March when Tim Hart­man was named CEO of the lar­ger Na­tion­al Journ­al Group and Pub­lish­er Poppy Mac­Don­ald and Ed­it­or in Chief Tim Grieve were each named Pres­id­ent.

The new print magazine is avail­able now to Na­tion­al Journ­al mem­bers and sub­scribers and on­line at Na­tion­al­Journ­

10 Ways the Re­designed Na­tion­al Journ­al Ig­nited the Con­ver­sa­tion

Mar­in Cogan’s pro­file of former Montana Gov­ernor Bri­an Sch­weitzer ig­nited a me­dia firestorm — here’s MS­N­BC’s Rachel Mad­dow dis­cuss­ing Cogan’s piece “The Gonzo Op­tion.”

{{third­PartyEmbed type:ms­n­bcvideos id:n_mad­dow_d­b­lock­_140619}}

The Sch­weitzer piece led The Daily Beast’s weekly list of the best lon­greads on­line (read it here)

Na­tion­al Journ­al Ed­it­or Richard Just pre­viewed the new is­sue’s broad­er out­look for the 2016 race for MS­N­BC’s “The Cycle”

{{third­PartyEmbed type:ms­n­bcvideos id:n_­cycle_bri­an1_200614}}

Ed­it­or-in-Chief Tim Grieve dis­cusses the new magazine in Cap­it­al New York‘s “60-Second In­ter­view”

Poynter high­lighted the re­designed magazine’s six long-form fea­tures (read it here)

Di­gi­day re­por­ted on Na­tion­al Journ­al’s ap­proach to long-form con­tent on­line (read it here)

Hun­dreds of Cap­it­ol Hill staffers joined Na­tion­al Journ­al to cel­eb­rate the re­design over break­fast (see Fish­bowlDC’s re-cap here)

Na­tion­al Journ­al cel­eb­rated with DC in­flu­en­tials over cock­tails at Bras­ser­ie Beck on K Street

Fo­lio re­por­ted on Na­tion­al Journ­al’s totally re­designed concept to co­in­cide with its new dir­ec­tion (read it here)

What We're Following See More »
Clinton Up 9 in USA Today Poll; Up 3 According to Fox
18 hours ago

A new USA Today/Suffolk University poll finds Clinton leads Trump by 9 points nationwide, 47% to 38%. A Fox News national poll has Clinton up just three points, 44% to 41% over Trump.

Cruz: Eight Justices Could Be an Ongoing Situation
20 hours ago

Sen. Ted Cruz (R-TX) said that "there was “precedent” for a Supreme Court with fewer than nine justices—appearing to suggest that the blockade on nominee Merrick Garland could last past the election." Speaking to reporters in Colorado, Cruz said: "I would note, just recently, that Justice Breyer observed that the vacancy is not impacting the ability of the court to do its job. That’s a debate that we are going to have.”

DNC Sues RNC Over Trump’s Rigged Vote Comments
23 hours ago

The Democratic National Committee sued the Republican National Committee in U.S. District Court in New Jersey for aiding GOP nominee Donald Trump as he argues that the presidential election is "rigged." The DNC claims "that Trump's argument is designed to suppress the vote in minority communities."

Clinton Foundation Staffers Steered Biz to Bill
1 days ago

"Two chief fundraisers for the Clinton Foundation pressed corporate donors to steer business opportunities to former President Bill Clinton as well, according to a hacked memo published Wednesday by WikiLeaks. The November 2011 memo from Douglas Band, at the time a top aide to Mr. Clinton, outlines extensive fundraising efforts that Mr. Band and a partner deployed on behalf of the Clinton Foundation and how that work sometimes translated into large speaking fees and other paid work for Mr. Clinton."

House Investigators Already Sharpening Their Spears for Clinton
1 days ago

House Oversight Committee Chairman Jason Chaffetz plans to spend "years, come January, probing the record of a President Hillary Clinton." Chaffetz told the Washington Post: “It’s a target-rich environment. Even before we get to Day One, we’ve got two years’ worth of material already lined up. She has four years of history at the State Department, and it ain’t good.”


Welcome to National Journal!

You are currently accessing National Journal from IP access. Please login to access this feature. If you have any questions, please contact your Dedicated Advisor.