National Journal Debuts Redesigned Magazine

Redesign Marks Next Phase in Reimagining of Larger National Journal Brand

National Journal
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June 20, 2014, 6:46 a.m.

“In re-en­vi­sion­ing the magazine, we built on Na­tion­al Journ­al‘s found­a­tion of non-par­tis­an in­tel­li­gent re­port­ing and ana­lys­is to come up with a product that em­phas­izes deeply re­por­ted long-form journ­al­ism through com­pel­ling char­ac­ter-driv­en nar­rat­ives about Wash­ing­ton and the world of polit­ics — for thought lead­ers throughout the coun­try,” said Just.

Just de­scribes this vis­ion in a let­ter from the ed­it­or fea­tured in the magazine and on­line at: ht­tp://www.na­tion­al­journ­al.com/magazine/ed­it­or-s-note-about-the-re­designed-na­tion­al-journ­al-magazine-20140618.

“We have taken a new ap­proach to how we cov­er Wash­ing­ton both di­git­ally and in print,” said Ed­it­or-in-Chief Tim Grieve. “In the fall, we were fo­cused on grow­ing our di­git­al pres­ence. Now we are turn­ing to the magazine to provide our audi­ence with in-depth, well-writ­ten stor­ies that cov­er this city in a way that no one else does.”

In ad­di­tion to bol­ster­ing the magazine’s long-form re­port­ing, Just has up­dated the format and in­tro­duced new fea­tures in­clud­ing:

Just, who joined the magazine in March, has ex­pan­ded the pub­lic­a­tion’s masthead with new tal­ent, in­clud­ing man­aging ed­it­or Aman­da Cormi­er and writers and con­trib­ut­ors Michelle Cottle, Nora Ca­plan-Brick­er, Eth­an Ep­stein, Si­mon Van Zuylen-Wood, and Daniel Lib­it. They joined those who were already part of Na­tion­al Journ­al, in­clud­ing deputy ed­it­or An­die Coller and magazine writers Tim Al­berta, Peter Bein­art, Mar­in Cogan, Shane Gold­mach­er, and Alex Seitz-Wald.

De­sign­er Joe Heroun was re­spons­ible for trans­form­ing the look of the magazine. Un­der Heroun’s art dir­ec­tion, the first is­sue fea­tures strik­ing pho­to­graphy and ori­gin­al art to com­ple­ment the writ­ing. The first new cov­er, which de­picts the long road to the White House, is the work of design firm Heads of State, and fits with the magazine’s great­er fo­cus on beau­ti­ful ori­gin­al art­work, both il­lus­tra­tions and pho­to­graphy.

Mean­while, Na­tion­al Journ­al design dir­ect­or Jenny Mazer has cre­ated a new format for present­ing magazine pieces on the web — an el­eg­ant new tem­plate that fea­tures a par­al­lax treat­ment with big, bold pho­to­graphy and storytelling tools to be used with all fea­ture magazine pieces. The tem­plate also brings with it a new im­pact­ful space for ad­vert­ising that in­cludes a Rising Star Bill­board unit for en­hanced en­gage­ment with read­ers.

Fea­ture pieces in the new is­sue in­clude: Peter Bein­art’s fore­cast of what a Hil­lary Clin­ton pres­id­ency would look like; Tim Al­berta’s pro­file of Gov. Scott Walk­er, which ex­plains why he may be a for­mid­able con­tender in 2016; Mar­in Cogan’s re­veal­ing pro­file of former Gov. Bri­an Sch­weitzer; Wash­ing­ton Post colum­nist Mi­chael Ger­son on the fu­ture of Re­pub­lic­an for­eign policy; Si­mon van Zuylen-Wood on Bernie Sanders and the fu­ture of the Demo­crat­ic Party’s left wing; and Shane Gold­mach­er on Nate Mor­ris, a key ad­viser to Rand Paul.

In ad­di­tion to re­fresh­ing its vari­ous plat­forms over the last sev­er­al months, the brand went through a lead­er­ship change in March when Tim Hart­man was named CEO of the lar­ger Na­tion­al Journ­al Group and Pub­lish­er Poppy Mac­Don­ald and Ed­it­or in Chief Tim Grieve were each named Pres­id­ent.

The new print magazine is avail­able now to Na­tion­al Journ­al mem­bers and sub­scribers and on­line at Na­tion­al­Journ­al.com.

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