“In re-envisioning the magazine, we built on National Journal‘s foundation of non-partisan intelligent reporting and analysis to come up with a product that emphasizes deeply reported long-form journalism through compelling character-driven narratives about Washington and the world of politics — for thought leaders throughout the country,” said Just.
Just describes this vision in a letter from the editor featured in the magazine and online at: http://www.nationaljournal.com/magazine/editor-s-note-about-the-redesigned-national-journal-magazine-20140618.
“We have taken a new approach to how we cover Washington both digitally and in print,” said Editor-in-Chief Tim Grieve. “In the fall, we were focused on growing our digital presence. Now we are turning to the magazine to provide our audience with in-depth, well-written stories that cover this city in a way that no one else does.”
In addition to bolstering the magazine’s long-form reporting, Just has updated the format and introduced new features including:
Just, who joined the magazine in March, has expanded the publication’s masthead with new talent, including managing editor Amanda Cormier and writers and contributors Michelle Cottle, Nora Caplan-Bricker, Ethan Epstein, Simon Van Zuylen-Wood, and Daniel Libit. They joined those who were already part of National Journal, including deputy editor Andie Coller and magazine writers Tim Alberta, Peter Beinart, Marin Cogan, Shane Goldmacher, and Alex Seitz-Wald.
Designer Joe Heroun was responsible for transforming the look of the magazine. Under Heroun’s art direction, the first issue features striking photography and original art to complement the writing. The first new cover, which depicts the long road to the White House, is the work of design firm Heads of State, and fits with the magazine’s greater focus on beautiful original artwork, both illustrations and photography.
Meanwhile, National Journal design director Jenny Mazer has created a new format for presenting magazine pieces on the web — an elegant new template that features a parallax treatment with big, bold photography and storytelling tools to be used with all feature magazine pieces. The template also brings with it a new impactful space for advertising that includes a Rising Star Billboard unit for enhanced engagement with readers.
Feature pieces in the new issue include: Peter Beinart’s forecast of what a Hillary Clinton presidency would look like; Tim Alberta’s profile of Gov. Scott Walker, which explains why he may be a formidable contender in 2016; Marin Cogan’s revealing profile of former Gov. Brian Schweitzer; Washington Post columnist Michael Gerson on the future of Republican foreign policy; Simon van Zuylen-Wood on Bernie Sanders and the future of the Democratic Party’s left wing; and Shane Goldmacher on Nate Morris, a key adviser to Rand Paul.
In addition to refreshing its various platforms over the last several months, the brand went through a leadership change in March when Tim Hartman was named CEO of the larger National Journal Group and Publisher Poppy MacDonald and Editor in Chief Tim Grieve were each named President.
The new print magazine is available now to National Journal members and subscribers and online at NationalJournal.com.