The Scan — October 3, 2013

National Journal
Althea Fung
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Althea Fung
Oct. 2, 2013, 4:51 p.m.

While most can­did­ates are mak­ing their fi­nal rounds at com­munity cen­ters, schools and busi­nesses, ur­ging people to get out and vote, Re­pub­lic­an Sen­ate can­did­ate from Delaware Christine O’Don­nell de­cided to go straight to Delawarean’s homes.

O’Don­nell bought eight spots, each the same length as a sit­com without com­mer­cials, to air on a loc­al cable net­work and Delaware’s Fox af­fil­i­ate. The ad was part bio­graph­ic­al, part pitch from O’Don­nell and band­wag­on­ers to garner votes. O’Don­nell con­tin­ued her mes­sage of “I am you” with 24 minutes of busi­ness own­ers, teach­ers and doc­tors ex­press­ing con­cern about the foggy fu­ture ahead. O’Don­nell prom­ises to ad­dress tax prob­lems by stav­ing off tax in­creases on the top 2 per­cent, which in­clude small busi­nesses, and im­prove the edu­ca­tion sys­tem with “Race to the Top” funds that re­quire “a one size fits all ciriculum.”

Come Sunday night, O’Don­nell sup­port­ers, who were likely wait­ing for the ad with baited breathe, were dis­ap­poin­ted when no ad­vert­ise­ment aired at the re­por­ted 11:30 p.m. air­time. The Monday morn­ing ad­vert­ise­ment also failed to air.

A war of tweets en­sued as O’Don­nell’s camp fe­ver­ishly typed away their frus­tra­tion that the cable net­work “for­got to air it”¦both times”¦even though we paid for the time slot last week.”

Vary­ing ac­counts as to why the ad­vert­ise­ment did not air have cir­cu­lated in­clud­ing the net­work ex­ec­ut­ive pro­du­cer Tim Qualls ac­cus­ing O’Don­nell of not sub­mit­ting the ad in time for air­ing. Ac­cord­ing to the Wilm­ing­ton News Journ­al, Qualls said he sold her air­time but did not prom­ise her a Sunday night air­ing at 11:30, as the “Tim Qualls Show” airs at that time and he “doesn’t bump that for any­body.”

Qualls re­por­ted be­ing in­und­ated with calls from con­stitu­ents who were eager to see O’Don­nell’s fi­nal at­tempt to win voters in the first state.

The ad fi­nally aired on Monday af­ter­noon and later in the even­ing. More ads are ex­pec­ted to run on elec­tion morn­ing.

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