Wilcox Mailer Invokes Trayvon Martin on Gun Issues; TV Ad Touts Gallego’s Stance on Pay Equality

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Jack Fitzpatrick
Aug. 11, 2014, 7:20 a.m.

Mari­copa County Su­per­visor Mary Rose Wil­cox (D) sent out a mail ad re­fer­ring to state Rep. Ruben Gal­lego’s (D) “B-plus” rat­ing from the NRA, show­ing a pic­ture of Trayvon Mar­tin and say­ing, “Amer­ica doesn’t need more Trayvon Mar­tin tra­gedies.” Gal­lego’s cam­paign called the mail­er “ex­treme.” (Ari­zona Re­pub­lic)

RE­VITAL­IZE ARI­ZONA RUNS AD FOR GAL­LEGO. Re­vital­ize Ari­zona, a group “mainly fun­ded by uni­ons,” re­leased a TV ad backed by a $70,000 buy sup­port­ing Gal­lego on sev­er­al wo­men’s is­sues. “Re­mem­ber his name if you care about paycheck fair­ness, so that wo­men fi­nally get paid the same as men,” the ad’s nar­rat­or says. “That’s one reas­on why so many are vot­ing for Ruben Gal­lego.” (Daily Kos)

The Demo­crat­ic primary for Rep. Ed Pas­tor’s (D) seat has pit­ted Gal­lego’s high-tech means of reach­ing un­de­cided voters against Wil­cox’s more tra­di­tion­al ap­proach. Gal­lego’s cam­paign op­er­ates on an all-di­git­al format, us­ing smart­phones to see which voters are ranked for or against Gal­lego on a one-to-five scale. Gal­lego first used the meth­od on a cam­paign to beat an anti-same-sex mar­riage bal­lot ini­ti­at­ive, and then for Phoenix City Coun­cil can­did­ate Mi­chael Nowakowski (D), who won un­ex­pec­tedly. Gal­lego ran Nowakowski’s cam­paign, run­ning a “re­lent­less can­vassing op­er­a­tion that had vo­lun­teers knock­ing on doors in the dis­trict mul­tiple times.” (Ari­zona Cap­it­ol Times)


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