Romney’s Relievers

GOP super PACs pour money into swing states while candidate readies fall offensive.

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July 24, 2012, 5:59 a.m.

GOP-aligned su­per PACs and oth­er out­side con­ser­vat­ive groups have spent more than $144M on gen­er­al elec­tion ads in swing states, “a huge out­lay of cash” that has al­lowed Mitt Rom­ney “to not only com­bat but ex­ceed heavy early ad spend­ing” by Pres. Obama.

Roughly 80% of all ad spend­ing by GOP­ers on the gen­er­al elec­tion has come from these su­per PACs, as Rom­ney has ex­pen­ded a “re­l­at­ively mea­ger” $35M to date on ads in swing states. “By con­trast,” the $20M that Dem su­per PACs have spent on ads so far in the gen­er­al elec­tion ac­counts for just 19% of total ad spend­ing on the Demo­crat­ic side.

Of the 10 biggest spend­ers on TV ads among out­side groups, eight of them are GOP-af­fil­i­ated. GOP out­side groups have spent sev­en times as much as their Dem coun­ter­parts on ads so far in the gen­er­al elec­tion. In fact, the two-pronged Amer­ic­an Cross­roads and Cross­roads GPS have spent in ex­cess of $94M on TV ads — ap­prox­im­ately “five times as much” as Dem su­per PACs have spent com­bined. And that $94M is roughly “two and a half times more” than Rom­ney him­self has spent on gen­er­al elec­tion ads to date.

Taken to­geth­er, the Rom­ney cam­paign and the GOP out­side groups have spent $179M on swing state ad­vert­ising so far in the gen­er­al elec­tion, while Obama and his aligned out­side groups have shelled out $128M (Cil­lizza/Blake, Wash­ing­ton Post, 7/24).


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