Washington in the Information Age 2016

Sept. 28, 2016

The 2016 Wash­ing­ton in the In­form­a­tion Age in­sights al­low com­mu­nic­a­tions pro­fes­sion­als to pin­point spe­cif­ic chan­nels, brands, con­tent formats and tim­ing to max­im­ize reach and in­flu­ence de­cision-mak­ing among policy in­siders. Find­ings il­lu­min­ate the roles of so­cial me­dia, mo­bile and events—among oth­er chan­nels and tools—in re­spond­ents’ day-to-day policy work, and how these roles are an­ti­cip­ated to change in the fu­ture. The 2016 research also features changes in trust and influence during the election year.

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