Storytelling Strategies for Purpose, Promotion, and Advocacy

Storytelling Strategies for Purpose, Promotion, and Advocacy
March 1, 2016

Draw­ing on new Comms Coun­cil re­search on best-in-class ad­vocacy and as­so­ci­ation storytelling, this two-part ses­sion and companion toolkit ad­dresses the dis­con­nect between how we think we’re telling our or­gan­iz­a­tion’s story, and how our audi­ences (both mem­bers and poli­cy­makers) per­ceive and re­ceive it. Research highlights strategies, meth­ods, and ex­amples for building a unified organizational culture of storytelling; managing the story collection, production, and sharing processes; crafting more compelling stories; and measuring success.

Part One focuses on:

  • Crystallizing the organization's approach to telling its story
  • Strengthening storytelling culture through smart collaboration

Part Two focuses on:

  • Establishing sustainable story collection processes and relationships
  • Maximizing engagement in shared stories and measuring success

And the Companion Implementation Toolkit offers strategic planning resources, including worksheets, frameworks and individual tools, to guide and enhance an organization's storytelling efforts throughout the full life cycle of a campaign or individual story.

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Presentation Slides: Part Two


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