Digital Friendly Media Relations: Developing a Strategic Approach (Module 2)

April 10, 2015

This four-part course focuses on the changing landscape of today’s newsroom, and how this impacts the way we develop trusted relationships with reporters. Course content shares strategies and tactics for tailoring outreach through digital channels, including optimizing the traditional press release format and other content to better align with the ways in which reporters want to receive information today.

Module Two, "Developing a Strategic Approach," shares tips on making media outreach efforts more proactive and strategic.

View the video recording of the presentation here.

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