Digital Friendly Media Relations: The Changing Landscape of Newsrooms (Module 1)

March 24, 2015

This four-part course focuses on the changing landscape of today’s newsroom, and how this impacts the way we develop trusted relationships with reporters. Course content shares strategies and tactics for tailoring outreach through digital channels, including optimizing the traditional press release format and other content to better align with the ways in which reporters want to receive information today.

Module One, "The Changing Landscape of Newsrooms," shares the media perspective on how the industry is changing and what this means for communicators looking to build partnerships with journalists.

View the video recording of the presentation here.

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