Is the White Paper Dead? New Models for Advancing Thought Leadership

March 27, 2015

Think tanks and associations have traditionally relied on white papers, reports and fact sheets to communicate about complex policy issues, research and opinions. But a statistic shared by the World Bank in 2014 was eye-opening for many in the industry: nearly a third of its policy papers from the past five years have never been downloaded. With all the digital options available today, are white papers still the most effective format for sharing complex ideas and influencing policy outcomes? How do we deliver on audience demand for shorter, more interactive ways of consuming this information?

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