Content Strategy (Part 2)

Content Strategy (Part 2)
Oct. 30, 2015

These days, it seems it’s all about the con­tent. We know that Wash­ing­ton In­siders tend to trust con­tent more than chan­nel or source, and that ad­vocacy groups have tre­mend­ous amounts of con­tent at their dis­pos­al. But what types of con­tent are most ef­fect­ive, and how can teams bet­ter man­age the pro­cess of cre­at­ing and shar­ing their con­tent? Course content ex­plores the pro­cess and tools for man­aging an or­gan­iz­a­tion's con­tent cre­ation pro­cess.

View the video re­cord­ing of the present­a­tion here.

Add to Briefcase
Download PDF

Additional Resources


Welcome to National Journal!

You are currently accessing National Journal from IP access. Please login to access this feature. If you have any questions, please contact your Dedicated Advisor.