Expanding Influence and Thought Leadership on LinkedIn

Sept. 6, 2016

In 2015, LinkedIn became the platform accessed by the highest number of Washington Insiders, according to Washington in the Information Age. On this point, Insiders differ widely from the general public, which favors Facebook. But why do Insiders prefer LinkedIn to other social media? And how do they use the platform to gather news and information in D.C.?

Expanding Influence and Thought Leadership on LinkedIn is one of a series of com­pan­ion re­sources to Wash­ing­ton in the In­form­a­tion Age. In this play­book, we’ll ex­plain how to build and ex­ecute a suc­cess­ful LinkedIn strategy based on re­search find­ings from Wash­ing­ton in the In­form­a­tion Age 2015, ac­com­pan­ied by ad­di­tion­al ana­lys­is of D.C.-based as­so­ci­ations, non­profits and think tanks’ use of LinkedIn.

Previous Playbooks:

Visual Strategy in the Information Age

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