In 2015, LinkedIn became the platform accessed by the highest number of Washington Insiders, according to Washington in the Information Age. On this point, Insiders differ widely from the general public, which favors Facebook. But why do Insiders prefer LinkedIn to other social media? And how do they use the platform to gather news and information in D.C.?
Expanding Influence and Thought Leadership on LinkedIn is one of a series of companion resources to Washington in the Information Age. In this playbook, we’ll explain how to build and execute a successful LinkedIn strategy based on research findings from Washington in the Information Age 2015, accompanied by additional analysis of D.C.-based associations, nonprofits and think tanks’ use of LinkedIn.