Hyper-Speed Response

March 18, 2016

Organization hires an experienced digital specialist to track dozens of niche policy conversations that might pose "pop-up" threats to the company's legislative or regulatory profile. As conversational risks arise, the specialist is empowered to respond quickly, interjecting as an informal company spokesperson - independently or with a simple approval chain - and granted a small discretionary budget to make digital ad buys to spread content that can counter the risk.

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