But lost in the crush of coverage is the online dating site's conspicuous misspelling of the oft-lambasted Internet Explorer browser as "Internet Exploder."
Unfortunately, OkCupid has not responded to a request for comment, leaving us all to wonder if the misspelling is an innocent typo or a potshot at the Internet's most frequently insulted browser.
The mingling network began greeting users who visited by way of Mozilla's Firefox browser on Monday evening with an open letter deriding Mozilla's Brendan Eich as "an opponent of equal rights for gay couples." The letter advised Cupiders to consider using another browser instead, providing big buttons that allow an easy switch over to Google Chrome, Opera, Safari or "Internet Exploder."
Eich, who donated $1,000 to support a 2008 California measure to ban same-sex marriage, was promoted internally to CEO last week, which has led to a flurry of online protests and even consternation from some Mozilla employees who have asked him to step down.
"We are sad to think that any OkCupid page loads would even indirectly contribute towards the success of an individual who supported Prop 8—and who for all we know would support it again," OKCupid says in its letter.
Eich, in response, wrote a blog post where he promised that Mozilla would be "a place that includes and supports everyone, regardless of sexual orientation, gender identity, age, race, ethnicity, economic status, or religion."