National Journal to Launch National Journal's Early Bird
WASHINGTON, Nov. 1, 2013—The Pentagon announced today that it will no longer produce the Early Bird, an early morning newsletter with a devoted following among the defense community. On Monday, National Journal will fill the void with National Journal's Early Bird, a new early morning newsletter that will offer the same up-to-the-second coverage of defense policy that made the Pentagon's product a must-read.
National Journal's Early Bird will be delivered at no cost to those who sign up at http://www.nationaljournal.com/early-bird. To send tips for National Journal's Early Bird, email firstname.lastname@example.org.
"People have relied on the Pentagon's Early Bird for 50 years—only slightly longer than they've relied on National Journal for fiercely honest coverage of Washington's most important policy issues," said National Journal President Bruce Gottlieb. "We're excited to pick up the torch and offer this critical service to our readers."
At its launch, National Journal's Early Bird will be compiled by National Journal Correspondents Sara Sorcher and Dustin Volz, with additional staff contributing. It will join National Journal's other must-read newsletters: the members-only Need to Know Memo, The Edge, and National Journal's newest newsletters, Energy Edge and Health Care Edge, all available at http://www.nationaljournal.com/newsletters.
The launch builds on National Journal's growing success this fall. Traffic to National Journal's newly designed website is up significantly, setting an all-time record in September, which October then surpassed by 5 percent.
Additionally, Monday's newsletter draws on National Journal's heritage: National Journal once published a newsletter called National Journal's Earlybird – a precursor to today's Need to Know Memo.
Emma V. Angerer