Online Specs

Ad TypesDimensionsExpandable
Dimensions
File SizeAnimationThird PartyNotes
NationalJournal.com HomepageLeaderboard: 728×90
Box: 300×250
Catalyst: 1120×385, 1014×350, 740×450, 300×420
Pencil Push Down: 970×60
Closed: 728×90, Expanded: maximum 728×360 (down)
Closed: 300×250, Expanded: maximum 606×280 (right)
Pencil Push Down: Closed 970×60, Expanded: maximum 970×415 (down)
Standard GIF/JPG File – 30K
Flash File – 40K
Third party tags required for expandable units
30 seconds maxYes•Expandable creative must be sent as third party tags
•Pencil Pushdown auto expansion must be capped at once per unique visitor per 12 hours
•Contact Account Director for specific development details of expandable Pencil Pushdown unit
Vertical Landing PageLeaderboard: 728×90
Box: 300×250
Catalyst: 1120×385, 1014×350, 740×450, 300×420
Closed: 728×90, Expanded: maximum 728×360 (down)
Closed: 300×250, Expanded: maximum 606×280 (right)
Standard GIF/JPG File – 30K
Flash File – 40K
30 seconds maxYesAvailable Topics:
• Health Care
• Energy
• Defense
• Technology
Catalyst1120×385, 1014×350, 740×450, 300×420N/AStandard GIF/JPG File – 30K
Flash File – 40K
N/AYes• Nonstandard custom creative size
• Contact Account Director for specific development details
Special ReportsWhite Vector Logo
Leaderboard: 728×90, 300×50
Flex Ad: 300×600 or 300×250
Box: 300×250
Closed: 728×90, Expanded: maximum 728×360 (down)
Closed: 300×250, Expanded: maximum 606×280 (right); Closed: 300×600, Expanded: maximum 550×600 (right)
Closed: 300×250, Expanded: maximum 606×280 (right)
Standard GIF/JPG File – 30K
Flash File – 40K
30 seconds maxYes• White vector logo does not include third party tracking
Video Pre-Roll640×360 (16:9) or 640×480 (4:3). 15-second video lengthN/A1 MB
N/AYes, Vast tags and 3rd party tracking accepted• Must be .mp4 (preferred) or .flv format
• We do not accept companion banners
Email Alerts 300-character text
300×250
N/AStandard GIF/JPG File – 30KN/AYes, click tracker only
Run of SiteLeaderboard: 728×90, 300×50
Catalyst: 1120×385, 1014×350, 740×450, 300×420
Box: 300×250
Closed: 300×250, Expanded: maximum 606×280 (right)
Closed: 728×90, Expanded: maximum 728×360 (down)
Closed: 300×250, Expanded: maximum 606×280 (right)
Standard GIF/JPG File – 30K
Flash File – 40K
30 seconds maxYes• All sound must be user initiated
• Expanding rectangles must open to the right
• Expanding leaderboards must open to the bottom
Interstitials640×480, 300×250N/AStandard GIF/JPG File – 30K
Flash File – 40K
30 seconds maxYes• Interstitial does not expand
• Frequency capped at 1x/unique/day
• Can accept in-banner video
Pencil Push Down970×60Closed: 970×60
Expanded: maximum 970×415 (down)
Standard GIF/JPG File – 30K
Flash File – 40K
30 seconds maxYes• Pencil Pushdown auto expansion must be capped at once per unique visitor per 12 hours
• Third party tags required for expandable units
Channel Landing PageLeaderboard: 728×90, 300×50
Flex Ad: 300×600 or 300×250
Box: 300×250
Closed: 728×90, Expanded: maximum 728×360 (down)
Closed: 300×250, Expanded: maximum 606×280 (right); Closed: 300×600, Expanded: maximum 550×600 (right)
Closed: 300×250, Expanded: maximum 606×280 (right)
Standard GIF/JPG File – 30k, Flash File – 40k
30 seconds maxYes
Available Topics:
• White House
• Politics
• Congress
• Economy
• Email Archives
• Insiders Blogs

Additional Flash Guidelines:

  • All flash files must be accompanied by a backup GIF or JPG
  • Creative  must include target=”_blank” so that click spawns a new window
  • Please  DO NOT hard code the URL in the .swf file (this will prevent our ad server from being able to track clicks)
  • All creative must include an embedded click TAG.
  • Frame rate – 18 fps
  • Flash 10.1 or lower required

Email Alert Guidelines:

  • Text ad available in the following email alerts: NJ Daily Extra, Hotline WUC, N2K Memo, Hotline Latest Edition, The Edge, Charlie Cook: Off to the Races, Charlie Cook: Cook Report, Energy Edge, Health Care Edge, Early Bird
  • Banner ad available int he following alerts: Hotline WUC, The Edge, Energy Edge, Health Care Edge, Early Bird
  • Impression tracker cannot be included in email alerts

Standard Ad Guidelines:

  • We accept GIF, JPG, Rich Media & Third Party Served ads
  • NationalJournal.com is a responsive site automatically serving ads across desktop, laptop, tablet, and mobile devices
  • Animation  must stop between 20 – 30 seconds (usually 3 – 4 loops)
  • All sound must be user initiated
  • Expandable units must be hosted by a third party server
  • Ads in e-mails cannot accept rich media or third party ad tags
  • Ads  should be submitted to NJDigitalAdvertising@nationaljournal.com 2 business days in advance

National Journal Print Specs

Available Ad Sizes

Mechanical Requirements Width x Height

FULL-PAGE
Full-Page (live matter)7 1/2” × 10”
Full-Page Bleed8 3/4” × 11 1/4”
Full-Page Final Trim8 1/2” × 11”
SPREAD
Spread (live matter)16” × 10”
Spread Bleed17 1/4” × 11 1/4”
Spread Final Trim17” × 11”
Gutter3/8”
HALF-PAGE
Half-Page (live matter)7 1/2” × 4 1/2”
Half-Page Spread Bleed8 3/4” × 5 1/8”
Half-Page Spread Final Trim8 1/2” × 5”
HALF-PAGE SPREAD
Half-Page Spread (live matter)16” × 4 1/2”
Half-Page Bleed17 1/4” × 5 1/8”
Half-Page Final Trim17” × 5”
Gutter3/8”
JUNIOR SPREAD
Junior Spread (live matter)10 1/4” × 6 3/8”
Junior Trim10 7/8” × 7”
Gutter3/8”

Printing Information

  • Live matter: 3/8” from gutter
  • Binding: Saddle stitched
  • Paper: 60 lbs., #2 matte sheet
  • Color rotation is yellow/magenta, cyan/black
  • Maximum ink density should not exceed 270%

Deadlines

  • Issue Dates: All National Journal issues are dated with a Saturday date.
  • Space Reservations Due: Friday, 8 days prior to the issue date.
  • Materials Due: Tuesday, 5 days prior to the issue date, by 12 noon.
  • Special Fast Close: Please contact Isobel Ellis at 202-739-8476.
  • Cancellation of fractional ads must be made by Friday, 8 days prior to issue date. Failure to do so may incur additional charges.

National Journal Daily Print Specs

Available Ad Sizes

Mechanical Requirements Width x Height

FULL-PAGE
Full-Page (live matter)7 1/2” × 10”
Full-Page Bleed8 3/4” × 11 1/4”
Full-Page Final Trim8 1/2” × 11”
SPREAD
Spread (live matter)16” × 10”
Spread Bleed17 1/4” × 11 1/4”
Spread Final Trim17” × 11”
Gutter3/8”
HALF-PAGE
Half-Page (live matter)7 1/2” × 4 1/2”
Half-Page Spread Bleed8 3/4” × 5 1/8”
Half-Page Spread Final Trim8 1/2” × 5”
HALF-PAGE SPREAD
Half-Page Spread (live matter)16” × 4 1/2”
Half-Page Bleed17 1/4” × 5 1/8”
Half-Page Final Trim17” × 5”
Gutter3/8”
JUNIOR SPREAD
Junior Spread (live matter)10 1/4” × 6 3/8”
Junior Trim10 7/8” × 7”
Gutter3/8”

Printing Information

Binding: Saddle stitched

Paper: 50 lbs., FSC offset sheet

Color rotation is yellow/magenta, cyan/black

Maximum ink density should not exceed 270%

 

Issue DaySpace Reservations DuePrint Materials Due
MondayThursday prior,
12 noon
Thursday prior,
COB
TuesdayFriday prior,
12 noon
Friday prior,
COB
WednesdayMonday prior,
12 noon
Monday prior,
COB
ThursdayTuesday prior,
12 noon
Tuesday prior,
COB

Advertising Guidelines

These Guidelines set forth standards that govern National Journal’s relationship with its advertising partners and the relationship between editorial and advertising content. The overriding consideration is that National Journal must maintain its editorial integrity and the trust of its readers. We believe that establishing, publicly displaying, and adhering to these Guidelines is important to protect the trust and transparency that should exist between a publication, its readers, and its advertisers.

We also recognize that no set of Guidelines can address every situation or issue that may arise in the course of doing business, especially given the pace of change within the media industry. Accordingly, we anticipate that these guidelines will be revisited and updated from time to time. In particular, we will remain teachable and open to suggestions, criticism, and correction from our readers and other interested parties.

GENERAL ADVERTISING GUIDELINES

The Guidelines in the following section apply to all advertisements and sponsor content served by or appearing in the print and digital publications of National Journal and its affiliates (hereinafter “National Journal”), including ads purchased under AAAA/IAB Standard Terms and Conditions.

  • National Journal will not allow any relationship with an advertiser to compromise National Journal’s editorial integrity.
  • All advertising content must be clearly distinguishable from editorial content. To that end, National Journal will label an advertisement with the word “Advertisement” when, in its opinion, this is necessary to make clear the distinction between editorial material and advertising.
  • Advertisers are responsible for ensuring that their ads are adequately substantiated and comply with all applicable laws, regulations, and guidelines. While the content of advertising does not necessarily reflect the views of National Journal or its editors, if it comes to the attention of National Journal that an ad, in our opinion, contains demonstrably false or unlawful content, National Journal will refuse or remove the ad in whole or in part.
  • National Journal may exercise its discretion to refuse or remove any advertising that is inconsistent with or may tend to bring disparagement, harm to reputation, or other damage to National Journal’s brand.
  • Although National Journal will evaluate whether to work with advertisers on a case-by-case basis, some examples of advertising National Journal will not accept are the following:  Advertising that National Journal believes, in its opinion, is indecent, vulgar, suggestive, profane, or offensive. Advertising for illegal products or services, including drugs, illegal substances, or any related products or services. Advertising that National Journal believes includes hateful or violent text advocating against any individual, group, or organization. Advertising that National Journal determines to be inflammatory. Advertising that National Journal determines represents a personal attack against an individual, country, or organization. Advertising that National Journal believes will undermine the intellectual integrity, authority, and character of its mission and brand. All determinations of the application of the foregoing standards to particular advertisements or advertisers shall be within the sole discretion of National Journal’s business-side staff. National Journal’s editors will not be involved in deciding whether to accept or reject specific advertisers.
  • All advertising agreements or contracts must include the standard terms and conditions from National Journal’s Insertion Order, which will supersede any Agreement between National Journal and its advertisers, including the AAAA/IAB Standard Terms and Conditions. Moreover, National Journal may remove advertising content at any time if such content is inconsistent with the policies described herein, with or without prior notice to the advertising client and regardless of whether the advertising content has been accepted or displayed within National Journal for any period of time.

SPONSOR CONTENT GUIDELINES

The guidelines in the following section shall apply to all Sponsor Content served by or appearing in the print and digital publications of National Journal, including ads purchased under AAAA/IAB Standard Terms and Conditions. (These are in addition to the general guidelines for advertising content that appear above, which apply to Sponsor Content as well.)

  • Sponsor Content is content created or commissioned by advertisers in collaboration with National Journal’s marketing team (“National Journal Marketing”). National Journal allows Sponsor Content in two forms: (1) Content produced by National Journal Marketing as commissioned by its advertising partners and (2) Content produced by advertisers.
  • As with all advertising, Sponsor Content does not necessarily reflect the views and choices of National Journal’s editors. Accordingly, National Journal will prominently display the following disclaimer on all Sponsor Content: ‘SPONSOR CONTENT.’ National Journal will additionally include the following disclaimer on all Sponsor Content: ‘This Content is made possible by our Sponsor; it is not written by and does not necessarily reflect the views of National Journal’s editorial staff.’  National Journal may additionally include, in certain areas and platforms, further explanation defining 
Sponsor Content to National Journal readers. In addition, National Journal will ensure the treatment and design of Advertising and Sponsor Content is clearly differentiated from its editorial content. This Content is made possible by our Sponsor; it is not written by and does not necessarily reflect the views of National Journal’s editorial staff.
  • National Journal does not require that Sponsor Content steer clear of controversy. Indeed, we expect that Sponsor Content, like our own editorial content, will sometimes address contested issues and will be written with a distinct point of view. That said, even with the caveat that Sponsor Content does not necessarily reflect the views of National Journal or its editors, National Journal will refuse publication of such content that, in its own judgment, would undermine the intellectual integrity, authority, and character of our enterprise.
  • As with all advertising, and consistent with the foregoing General Advertising Guidelines, National Journal may reject or remove any Sponsor Content at any time that contains false, deceptive, potentially misleading, or illegal content; is inconsistent with or may tend to bring disparagement, harm to reputation, or other damage to National Journal’s brand.

National Journal may in its sole discretion enable readers to comment on Sponsor Content on National Journal’s sites. If comment functionality is enabled on Sponsor Content, the sponsor will not have any role in moderating such comments. The only moderation of such comments will be performed by National Journal employees who implement National Journal’s generally applicable Terms and Conditions—which prohibit spam, obscenity, hate speech, and similar content—elsewhere on the site.

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